Speed, accuracy and context are needed if research is to be actionable.
At the PRSA and PRIME Research Strategic Corporate Communications and Research Conference, leading communicators will share how to prove and improve your return on PR investment with strategic research approaches from:
Gary Sheffer, vice president of communications and public affairs for General Electric
David Tovar, vice president of corporate communications at Walmart
Andrew Bowins, senior vice president for MasterCard
Join these and other veteran corporate communications presenters from CEMEX, PEPCO and many more for this premier event in the world’s most exciting city.