Senior communication executives need actionable insights to prove and improve the return on their PR investment. The research required to meet demands for better communications decision-making must deliver speed, accuracy and context. However, how does one develop a course of action within our rapidly changing profession?
At the PRSA and PRIME Research Strategic Corporate Communications and Research Conference, some of the world’s top communicators from leading corporations, agencies and universities will share their experiences in creating, deploying and refining best practices in public relations research. Connect with industry leaders, including:
Gary Sheffer, chief communications officer for GE, who will present on the revolutionary power of research.
David Tovar, vice president of corporate communications at Walmart, who will share how to develop a measurement program that provides real business value and resonates with public relations professionals and senior executives alike.
Andrew Bowins, senior vice president for MasterCard, who will report on how applied social media analytics transformed his company’s culture and positioning in 43 countries.
Jeff Kuhlman, vice president, global communications, Nissan Motor Corporation, who will describe how research and measurement help create buying incentives that impact the customer purchase decision.
Join these and other veteran corporate communications presenters from CEMEX, PEPCO and many more for this premier event in the world’s most exciting city.