May 15, 1–2 p.m.
The art and science of communication lives at the intersection of story and data-driven insight. It is the ability to craft narratives, rich with compelling imagery, which are directly germane to the lives of the people with whom we connect. Public relations can bring a unique value to this world by using data to shape the right story. Hear insights about:
Andrew Bowins is the senior vice president of corporate and digital communications at MasterCard. He is a change agent and seasoned public relations executive with 20 years of blended agency and corporate experience. He was an early adopter of new media and is an expert in brand publishing, digital marketing, social media and public relations. Bowins is recognized as an innovator with a proven track record of integrating big data analytics, digital and social into the traditional marketing communications mix. With a focus on direct-to-consumer and direct-to-merchant brands, Bowins has successfully led and managed global teams that cover the complete gamut of communications, including product launch, events, consumer and corporate brand campaigns, issues management, regulatory and public affairs, crisis communications, media relations, executive and CEO visibility, thought leadership, digital/social communications and community management.