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Session IV
May 15, 3:15–4 p.m.

"The 360 Degree View of Corporate Visibility: Elements of Strategic Communications"

The global automotive field continues to grow and remains competitive, especially in these post-recession times. Listening and responding to customer needs and preferences is critical to maintaining success. Find out how research and measurement help Nissan determine:

Jeff Kuhlman, vice president, global communications, Nissan Motor Corporation, has more than 20-plus years of automotive communications experience. He leads the global communications team for corporate communications, product communications and internal communications, which encompasses the company’s marketing, communications, brand management, corporate social responsibility and motorsport activities. Previously, he was chief communications officer for Audi of America and held a number of key communications positions at General Motors.