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Session I
May 15,
10:15–11 a.m.

"A Conversation With Letty Ledbetter: Applying Lessons Learned to Today’s Communications"

Join PRSA’s John Elsasser, editor-in-chief of Public Relations Tactics and The Public Relations Strategist, as he talks with Letty Ledbetter about her role in leading the public relations team at Oracle. Hear her views on key industry trends and how she uses research to address the challenges of launching products, Big Data and infusing her vision of corporate communications into teamwork. The conversation also includes:

Letty Ledbetter is Oracle’s vice president of global product and services public relations where she leads the public relations team responsible for Oracle’s product and services, and pricing and licensing. Specific product areas include: Oracle Database, Oracle Fusion Middleware, Oracle Applications, Oracle Cloud, business intelligence and analytics, Big Data, security, management and virtualization, operating systems, developer tools, the Java platform and Oracle’s engineered systems.
John Elsasser is the editor-in-chief of PRSA’s award-winning publications, Public Relations Tactics and The Public Relations Strategist. He joined PRSA in 1994.