May 15, 2:15–3 p.m.
Check out a session preview with the blog post, "Crafting a Great Story With Coca-Cola!"
Hear how you can bring consumer engagement to the forefront of digital corporate communications strategy by becoming a fun and fearless corporate storyteller, creating shared value, establishing open dialogue with consumers and utilizing social syndication. During this session, you will:
Mallory Perkins is currently part of the digital communications and public affairs team at The Coca-Cola Company as its social media analyst. In this role, she consistently looks for and secures growth opportunities for the company in the digital space, and she drives and manages the content strategy for the company’s global social media channels and the newly launched corporate blog, Coca-Cola Unbottled, which receives 10,000+ readers a month.