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Thursday, May 15

8–9 a.m.Registration/Breakfast
9–9:15 a.m.Welcoming Remarks and Introductions
Mark Weiner, CEO, Prime Research
9:15–10 a.m.Opening Keynote
"GE’s 15-Year Journey: Using Research to Protect Reputation, Enhance Culture and Drive Change"
Gary Sheffer, vice president, communications and public affairs, General Electric Company
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10:15–11 a.m.  Session I
"A Conversation With Letty Ledbetter: Applying Lessons Learned to Today’s Communications"
Letty Ledbetter, vice president of global product and services public relations, Oracle
John Elsasser, editor-in-chief, PRSA’s award-winning publications, Public Relations Tactics and The Public Relations Strategist
11:15 a.m.–NoonSession II
"Examining Research and Measurement Ethics in Today’s Transparent World: Establishing Standards for Today’s Communications"
Don W. Stacks, Ph.D., professor of public relations/corporate communication, University of Miami and chair, IPR Commission on Measurement, Institute for Public Relations Research
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12:15–1 p.m.Lunch
1–2 p.m.Lunch Keynote
"Strategies That Transform the Organization: Integrate Listening and Data Analysis Into Your Communications to Influence Business Decisions"
Andrew Bowins, senior vice president of corporate and digital communications, MasterCard
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2:15–3 p.m.Session III

"Coca-Cola Journey: A Fun, Fearless Approach to Corporate Storytelling"
Mallory Perkins, social media analyst, The Coca-Cola Company 
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3:15–4 p.m.Session IV
"The 360 Degree View of Corporate Visibility: Elements of Strategic Communications"
Jeff Kuhlman, vice president, global communications, Nissan Motor Corporation
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4:15–5 p.m.Session V
"Turning Around 'The Most Hated Company in America' Using Research as a Strategy Base"
Laura L. Monica, vice president, corporate communications, Pepco Holdings, Inc.
Myra Humphries Oppel, APR, regional director of communications, Pepco Holdings, Inc.
MaryBeth Vrees, director, customer communications and marketing, Pepco Holdings, Inc.
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Friday, May 16

8–9 a.m.Breakfast
9:15–10 a.m.  Morning Keynote
"Today’s Measurement Is Tomorrow’s Strategy: Drive Smarter PR Campaigns for Better Results"
  David Tovar, vice president of corporate communications, Walmart
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10:15–11 a.m.  Session VI
"Leveraging Research to Enhance Agency-Client Relations: Improve Your Program Planning, Performance and Client Retention"
Allyson Hugley, executive vice president of analytics, Weber Shandwick
11:15 a.m.–NoonSession VII
"The Role of Research in the Changing Media Landscape: A Case Study on Reputation Management"
   Jorge Pérez, head of international media relations, CEMEX
Noon–12:30Concluding Remarks

Programming may be subject to change.