"W.E.I.R.D." works. Being Wired, Entrepreneurial, Imaginative and Results-Driven as an agency leader or independent practitioner is vital to the success of your business.

Designed by senior-level PR counselors for senior-level PR counselors, the PRSA 2013 Counselors Academy Conference offers the latest management techniques, revenue-driving business approaches and networking opportunities to make the most of staff, budgets and time. Join us for case studies, conversation and practical innovations on:


At this year's conference, join keynote Hugh Forrest, director of South by Southwest Interactive (SXSWi), for "Telling the SXSW Interactive Story." SXSW brings more than 25,000 digital creatives from across the United States and around the world to Austin for five days of panels, brainstorming, networking, deal-making and fun. Forrest graduated from Austin High School in 1980, and then majored in English at Kenyon College in Gambier, Ohio. Before joining the SXSW team, he founded/managed a small alternative publication called The Austin Challenger.

Also, check out keynote sessions "Building a Social Business: New Opportunities and Challenges for Communications Teams" with strategic corporate communications, social media and corporate reputation manager Richard Binhammer and "Travelocity's Roaming Gnome is All Roses" with Travelocity North America CMO Bradley Wilson.

                   

So, how "W.E.I.R.D." is the conference lineup?

*Wired:

*Entrepreneurial:

*Imaginative:

*Results:

*Driven:

For more information, visit the full conference program.