Agency owners and senior managers are constantly making decisions that impact the bottom line. At the PRSA Counselors Academy Conference, discover creative concepts and conversation with colleagues to spark organic growth and further define your brand.

What is the Counselors Academy Conference?

Designed by the PRSA Counselors Academy Section, this event provides senior-level public relations practitioners, from multinational agencies to independent practitioners, with the tools and techniques to anticipate new trends and opportunities.

Why attend?

With robust networking and learning opportunities, agency leaders will come together to discuss relevant topics such as content creation, effective leadership techniques, and balancing public relations and business responsibilities.

Who's presenting?

Keynote Speaker Stan Phelps is the founder of 9 INCH marketing, a North Carolina-based consultancy that works with senior leaders to win customers that are four times as valuable as ordinary customers. Phelps has 20 years of marketing leadership experience with brands such as adidas and PGA Exhibitions. He also spent seven years as chief solutions officer at the award-winning agency Synergy, creating programs for brands such as KFC, M&M’s, Pampers, Starbucks and Walmart.



Keynote Speaker Shonali Burke, ABC is the president and CEO of Shonali Burke Consulting, Inc. She is a social PR strategist who, among other career highlights, rebuilt the ASPCA’s communication function and instituted its award-winning measurement program. Recently named "one of 10 CEOs to follow on Twitter" by the Washington Business Journal, Burke has also been named to PRWeek’s inaugural “40 Under 40” list, and TopRank’s first list of “25 Women That Rock Social Media.” She is adjunct faculty at Johns Hopkins University, and founder of the popular #measurePR hashtag and Twitter chat.



Keynote Speaker Steve McKee is the president of McKee Wallwork & Company, an integrated marketing firm that specializes in revitalizing stalled, stuck and stale brands. A columnist for since 2003, McKee is also the author of “When Growth Stalls: How It Happens, Why You're Stuck and What To Do About It,” an award-winning business book now published in four languages, and “Power Branding: Leveraging the Success of the World's Best Brands.”