PRSA 2013 Counselors Academy Spring Conference

June 9-11, 2013 | Austin

Register by May 10 and Save $100!
  
"W.E.I.R.D." works. Being Wired, Entrepreneurial, Imaginative and Results-Driven as an agency leader or independent practitioner is vital to the success of your business.

Designed by senior-level PR counselors for senior-level PR counselors, the PRSA 2013 Counselors Academy Conference offers the latest management techniques, revenue-driving business approaches and networking opportunities to make the most of staff, budgets and time. Join us for case studies, conversation and practical innovations on:

• Business-building approaches to energize your brand and management style.
• Savvy social initiatives streamlining task lists and increasing profitability.
• Emerging trends and tactics that offer the latest solutions and incentives.

At this year's conference, join keynote Hugh Forrest, director of South by Southwest Interactive (SXSWi), for "Telling the SXSW Interactive Story." SXSW brings more than 25,000 digital creatives from across the United States and around the world to Austin for five days of panels, brainstorming, networking, deal-making and fun. Forrest graduated from Austin High School in 1980, and then majored in English at Kenyon College in Gambier, Ohio. Before joining the SXSW team, he founded / managed a small alternative publication called The Austin Challenger.

Also, check out keynote sessions "Travelocity's Roaming Gnome is All Roses" with Travelocity North America CMO Bradley Wilson and "The LIVESTRONG Foundation Lives On" with LIVESTRONG Foundation VP of Communications and External Affairs Katherine McLane, LIVESTRONG Foundation Communications and External Affairs Director Rae Bazzarre and KEYE TV Sportscaster Adam Winkler.

                   

So, how "W.E.I.R.D." is the conference lineup?

*Wired:

• "Building a Social Business: New Opportunities and Challenges for Communications Teams"
• "Activating Agency Ideas in Mobile for Expanded Profile"
• "Anatomy of a Crisis and the Impact of Social Media: Lessons from Aurora"
• "Beyond Content Is King: Monetizing Digital Content and Social Connectivity"

*Entrepreneurial:

• "Building the Best Place to Work/Rethinking Performance Review to Help Your Business and People Grow"
• "Managing a PR Agency as a Business"
• "Stop Selling, Start Attracting: Get Clients You Want via Attraction Marketing"

*Imaginative:

• "Rock the Agency World"
• "Panel — Lifecycles of an Agency"
• "The Ferrari Factor: Breakthrough Success, Predictable Failure, Unrewarding Mediocrity"
• "52N's — Five Minutes to Inspire"

*Results:

• "Creative Braise: Photo Skills for PR Pros"
• "The Play’s the Thing: Acting-Based Techniques for PR Pros"
• "How to Prepare to Be the PR Firm of the Future"

*Driven:

• "Transforming Your Agency: How Change Inspires Creativity"
• "Separating the Clout From the Klout: Who Has Real Influence"
• "The Path to Profitability/Growing Your Agency Organically: Tips, Tools and Tactics"
• "Inside-Out Agency Marketing: Driving Your Business Through Content"

For more information, visit the full conference program.