Thank you to the 2010 Counselors Academy Conference speakers for sharing their expertise. Counselors Academy members must be logged into MyPRSA to access presentations from last year's conference featured below. If you're not a Counselors Academy member but attended the conference, please contact Carolyn Marr for the link to the presentations.

Friday, Breakout Set I
(2:15-3:30 p.m.)

Establishing Client Feedback Programs That Deliver Real ResultsMelanie Green, director of business development and marketing, Baker & Daniels LLP; Nathaniel Slavin, partner, Wicker Park Group

The Emotional Context of Rational ThoughtCarol Schiro Greenwald, Ph.D., professional services marketing consultant, MarketingPartners (Facial Expressions Quiz)

Creating a Clear Voice in Green Conversations Louise Mulherin, president, Mulherin PR Consulting, consultant at Green Earth PR Network; Nancy Rogers, founder, Green Earth PR Network and Bold Face Communications


Friday, Breakout Set II (3:45-5 p.m.)

Postcards from Dartmouth: Insights for Agency Leaders on How to Take Your Firm to the Next Level Elise Mitchell, APR, Fellow PRSA, president and CEO, Mitchell Communications Group, Inc.

Truth or Consequences: How Compliance and Ethics Training Can Save Your Firm Ann Subervi, president and CEO, Utopia Communications Inc.

A Sleeping Giant: How Companies Ignore the Hispanic Market at Their Own Peril David P. Henry, APR, president and CEO, TeleNoticias, LLC; Mike Valdes-Fauli, managing director, The Jeffrey Group


Saturday, Breakfast Panel (8:30-9:45 a.m.)

Listening and Brand Monitoring in the Social Space: A Panel Discussion — Moderator: Carrie Kandes, APR, vice president, Marcus Thomas LLC; Amber Naslund, director of community, Radian6 Technologies Inc.; Ken Miner, vice president of sales, Spiral 16 LLC; Eric Israel, vice president of business, Attensity


Saturday, Networking Opportunity Roundtables (10-11:45 a.m.)

Building the Talent Within: Growing Effective Leaders Mark W. McClennan, APR, vice president, Schwartz Communications; Bryan Scanlon, president, Schwartz Communications

Managing Your Brand in the Era of Web 2.0 Karen Albritton, president, Capstrat

Retaining Your Best Kelly Womer, APR, ABC, vice president, Linhart Public Relations

Do You Need an Attitude Adjustment (Hint: Effective Leaders Do) Alan Cohen, MBA, CPC, president, Acts of Balance Executive Coaching

Systems for Success: Building a Winning Corporate Culture and Brand Tom Gable, APR, Fellow PRSA, CEO, Gable PR

The Second Six Months: Strategies for the Rest of the Year George Rosenberg, APR, principal, The Rosenberg Group Inc.

The Seven Deadly Sins of Succession Planning John Szold, CEO, Planning For Succession

What’s a Community Manager? Amber Naslund, director of community, Radian6 Technologies Inc.


Saturday, Breakout Set III (1-2:30 p.m.)

The Fourth Annual English as a First Language Darryl Salerno, president, Second Quadrant Solutions

Persevering Client Politics, Power Plays and Other Pitfalls Susan Kohl, APR, president, Sierra Communications Public Relations Inc.

Is Social Media the New “Wild West?” Michael Lasky, partner and co–chair, litigation; chair, public relations, Davis & Gilbert LLP


Saturday, Breakout Set IV (2:45-4 p.m.)

"Book It" and Watch your Credibility, Client Roster and Revenue Grow Henry J. DeVries, MBA, APR, marketing faculty and assistant dean for external affairs, University of California San Diego Extension

Digital and Dollars: Successfully Adding Social Media and Online Marketing to Your Agency Services Mix Jay Baer, president, Convince & Convert; Indra Gardiner, founder and COO, Bailey Gardiner

Matching Leadership and Agency Growth: A New Perspective on the Leader’s Journey Greg Waldron, principal, Option A Advisors


Sunday, Breakfast Program (8-10 a.m.)

Applying Comedy Principles to Your Business Presentations Clayton Fletcher, professional comedian


Sunday, Networking Opportunity Roundtables (10:15 a.m.-Noon)

Journalists in Career Transitions Bob Frause, APR, Fellow PRSA, chairman and CEO, Frause Visual

Research, Strategy and Straight Talk on Social Media Johna Burke, senior vice president of marketing, BurrellesLuce

Managing, Mentoring and Motivating Millennials Ken Jacobs, principal, Jacobs Communications Consulting, LLC

Recruiting and Building Tomorrow’s Team, Today Rose McKinney, APR, president, Risdall McKinney Public Relations

Do You Need an Attitude Adjustment (Hint: Effective Leaders Do) Alan Cohen, MBA, CPC, president, Acts of Balance Executive Coaching

Networking for Senior-Level Practitioners Darryl Salerno, president, Second Quadrant Solutions Inc.

Partnering with Local Agencies for Great Results Philip Tate, APR, senior vice president, Luquire George Andrews; Judi Wax, senior vice president and director of public relations, Luquire George Andrews