Research, Strategy & Straight Talk on Social Media
Johna Burke, vice president, BurrellesLuce
Do You Need an Attitude Adjustment? (Hint: Effective Leaders Do)
Alan Cohen, MBA, CPC, president, Acts of Balance Executive Coaching
Attitude is how to separate an effective leader from a mediocre one. Alan Cohen will introduce you to “Energy Leadership,” a unique form of leadership that focuses on attitude — the very thing that impacts our ability to lead, run successful businesses, and create strong results. “Energy Leadership” is unlike other assessment tools, which focus more on personality preference (a quality that generally can not be changed). The good news: attitude and the core thoughts that drive it can be shifted to enable agency heads to lead more effectively.
Social Media—Putting the Public Back in Public Relations
Sandra Fathi, president, Affect Strategies
Social media empowers public relations practitioners to reach a company's clients, prospects, stakeholders, analysts and competitors without the filter of the media. Agencies that have adopted this technology are garnering new business, growing revenues and securing their place in the C-Suite. With the new essential skill set for PR practitioners, this session will focus on providing agency leaders with the ability to recognize these opportunities, as well as put professional development and service offerings in place.
Journalists in Career Transitions
Bob Frause, APR, Fellow PRSA, chairman and CEO, Frause Visual
A journalist's knowledge of the media business can greatly benefit an agency, but it can also be a rocky transition. Learn the ins and outs of how a journalist can smoothly make the career jump from media to public relations, and become a huge asset to your agency. Bob Frause will share his experiences working with career-transitioning journalists.
Managing, Mentoring and Motivating Millennials
Ken Jacobs, principal, Jacobs Communications Consulting, LLC
Millennials are the largest and fastest-growing group of workers in the U.S., and according to many PR pros a handful to manage. During this interactive session, Ken Jacobs will also discuss this group's cultural traits, provide practical tips, and open the floor for your insights on this important topic. So bring your horror stories, your current issues and the steps you've made to attract, manage, mentor, motivate and retain Millennials.
Recruiting and Building Tomorrow’s Team, Today
Rose McKinney, APR, president, Risdall McKinney Public Relations
The agency “short list” is as important for talent recruitment as it is for new business. Explore the natural link between talent recruitment and agency prosperity. Tap your current team to build and recruit tomorrow’s team. Take away empowering tips that demonstrate how talent recruitment keeps the current work force connected and committed to your agency’s core values. This session will also help identify whom you need on your team to accomplish client work today and in the future, weed out any misfits, and retain the right people.
Networking for Senior-Level Practitioners
Darryl Salerno, president, Second Quadrant Solutions Inc.
Your ability to develop and nurture significant outside relationships is one of the most important factors in achieving personal and business goals. Regardless of whether you need to build the top line, find excellent new employees, or solve a difficult problem, the number of trusted relationships you have will significantly affect your ability to succeed. Many people are uncomfortable with the process of networking because they confuse it with sales. Networking is much easier than sales, but is a long-term effort. If done correctly, networking can make the sales process nearly effortless.
Partnering with Local Agencies for Great Results
Philip Tate, APR, senior vice president, Luquire George Andrews
Judi Wax, senior vice president and director of public relations, Luquire George Andrews
Many clients and agencies see value in partnering with a local agency in key markets to strengthen grass-roots initiatives or to have a partner present in the event of a crisis. Luquire George Andrews (LGA), a leader in integrated communications in the Carolinas, helped national brands, such as Saturn and CVS/pharmacy, increase their visibility and drive sales in the Charlotte region. Also, LGA is a crisis communications partner for public relations agencies that don’t have offices or affiliates in Charlotte. This roundtable will begin with a candid discussion of how these relationships work and showcase the results of several successful partnerships.
*Image Credit: Asheville Convention & Visitors Bureau