Thank you to the 2010 Counselors Academy Spring Conference presenters for sharing their expertise. Presentations will be posted as they are made available.
Friday, Breakout Set I (2:15-3:30 p.m.)
Establishing Client Feedback Programs That Deliver Real Results — Melanie Green, director of business development and marketing, Baker & Daniels LLP; Nathaniel Slavin, partner, Wicker Park Group
The Emotional Context of Rational Thought — Carol Schiro Greenwald, Ph.D., professional services marketing consultant, MarketingPartners (Facial Expressions Quiz)
Creating a Clear Voice in Green Conversations — Louise Mulherin, president, Mulherin PR Consulting, consultant at Green Earth PR Network; Nancy Rogers, founder, Green Earth PR Network and Bold Face Communications
Friday, Breakout Set II (3:45-5 p.m.)
Postcards from Dartmouth: Insights for Agency Leaders on How to Take Your Firm to the Next Level — Elise Mitchell, APR, Fellow PRSA, president and CEO, Mitchell Communications Group, Inc.
Truth or Consequences: How Compliance and Ethics Training Can Save Your Firm — Ann Subervi, president and CEO, Utopia Communications Inc.
A Sleeping Giant: How Companies Ignore the Hispanic Market at Their Own Peril — David P. Henry, APR, president and CEO, TeleNoticias, LLC; Mike Valdes-Fauli, managing director, The Jeffrey Group
Saturday, Breakfast Panel (8:30-9:45 a.m.)
Listening and Brand Monitoring in the Social Space: A Panel Discussion — Moderator: Carrie Kandes, APR, vice president, Marcus Thomas LLC; Amber Naslund, director of community, Radian6 Technologies Inc.; Ken Miner, vice president of sales, Spiral 16 LLC; Eric Israel, vice president of business, Attensity
Saturday, Networking Opportunity Roundtables (10-11:45 a.m.)
Building the Talent Within: Growing Effective Leaders — Mark W. McClennan, APR, vice president, Schwartz Communications; Bryan Scanlon, president, Schwartz Communications
Managing Your Brand in the Era of Web 2.0 — Karen Albritton, president, Capstrat
Retaining Your Best — Kelly Womer, APR, ABC, vice president, Linhart Public Relations
Do You Need an Attitude Adjustment (Hint: Effective Leaders Do) — Alan Cohen, MBA, CPC, president, Acts of Balance Executive Coaching
Systems for Success: Building a Winning Corporate Culture and Brand — Tom Gable, APR, Fellow PRSA, CEO, Gable PR
The Second Six Months: Strategies for the Rest of the Year — George Rosenberg, APR, principal, The Rosenberg Group Inc.
The Seven Deadly Sins of Succession Planning — John Szold, CEO, Planning For Succession
What’s a Community Manager? — Amber Naslund, director of community, Radian6 Technologies Inc.
Saturday, Breakout Set III (1-2:30 p.m.)
The Fourth Annual English as a First Language — Darryl Salerno, president, Second Quadrant Solutions
Persevering Client Politics, Power Plays and Other Pitfalls — Susan Kohl, APR, president, Sierra Communications Public Relations Inc.
Is Social Media the New “Wild West?” — Michael Lasky, partner and co–chair, litigation; chair, public relations, Davis & Gilbert LLP
Saturday, Breakout Set IV (2:45-4 p.m.)
"Book It" and Watch your Credibility, Client Roster and Revenue Grow — Henry J. DeVries, MBA, APR, marketing faculty and assistant dean for external affairs, University of California San Diego Extension
Digital and Dollars: Successfully Adding Social Media and Online Marketing to Your Agency Services Mix — Jay Baer, president, Convince & Convert; Indra Gardiner, founder and COO, Bailey Gardiner
Matching Leadership and Agency Growth: A New Perspective on the Leader’s Journey — Greg Waldron, principal, Option A Advisors
Sunday, Breakfast Program (8-10 a.m.)
Applying Comedy Principles to Your Business Presentations — Clayton Fletcher, professional comedian
Sunday, Networking Opportunity Roundtables (10:15 a.m.-Noon)
Journalists in Career Transitions — Bob Frause, APR, Fellow PRSA, chairman and CEO, Frause Visual
Research, Strategy and Straight Talk on Social Media — Johna Burke, senior vice president of marketing, BurrellesLuce
Managing, Mentoring and Motivating Millennials — Ken Jacobs, principal, Jacobs Communications Consulting, LLC
Recruiting and Building Tomorrow’s Team, Today — Rose McKinney, APR, president, Risdall McKinney Public Relations
Do You Need an Attitude Adjustment (Hint: Effective Leaders Do) — Alan Cohen, MBA, CPC, president, Acts of Balance Executive Coaching
Networking for Senior-Level Practitioners — Darryl Salerno, president, Second Quadrant Solutions Inc.
Partnering with Local Agencies for Great Results — Philip Tate, APR, senior vice president, Luquire George Andrews; Judi Wax, senior vice president and director of public relations, Luquire George Andrews