8:30–9:45 a.m. | Room Casablanca FGH
"Real-Time Social Media: Strategies for 'The Now Revolution' "
Back by popular demand, Jay Baer will wow us with how much has changed in social media over the past 12 months. Based on “The Now Revolution,” the book he co-authored with Amber Naslund, Baer will share how technology and social media have changed business forever. Instead of talking about how to "do" social media, he will outline how to retool your organization to capitalize on real-time business. Also, you will learn how to:
Jay Baer, president, Convince & Convert, is a social media strategist, author and speaker, is the founder of five companies, and has worked with over 700 brands since 1994, including 25 of the Fortune 1000. His Convince & Convert blog is ranked among the world's top marketing resources. He is the co-author of the forthcoming book "The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social." Connect with Jay on Twitter @jaybaer.