11:30 a.m.–12:45 p.m. | Room Casablanca FGH
"Army of Entrepreneurs: Marching Orders for Your Team"
Has your business stalled? Perhaps you have exhausted all your resources and those of your core team. You have tapped out your new business networks, and your marketing is stale. While your company remains viable, you know it is just a matter of time before the competition begins gaining ground. Time to take action! Join Jen Prosek for strategies on how to deploy your own "army of entrepreneurs" and mobilize each staff member to grow and participate in the success of your agency. You will learn to:
Jen Prosek, APR, is the founder and CEO of CJP Communications, a leading international public relations and financial communications consultancy with offices in New York, Connecticut and London. Prosek built the firm using a management strategy she developed called an “Army of Entrepreneurs.” The “Army” model is the subject of her first book, "Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth." CJP and Prosek have won numerous honors. CJP was named an Inc. 5000 Fastest-Growing company, has been recognized as one of the “Top Places to Work in PR” by PR News, and was named “Small Agency of the Year” by The Holmes Report. Prosek was a finalist for the 2010 Ernst & Young Entrepreneur of the Year award. She was also named an "Emerging Power Player" by PR Week magazine, which lauded her for "combining an MBA education and instinct." She is a member of the Arthur Page Society, which includes chief communications officers from major corporation and CEOs of leading public relations agencies. Prosek lectures frequently at leading business schools, including Columbia, and entrepreneurial and business groups, such as the Yale Chief Executive Leadership Institute. She is a graduate of Miami University of Ohio and the Columbia Business School. She lives in New York City and Westport, Conn with her husband and daughter.