Learning Roundtables: Set I
8-8:45 a.m. | Skala Terrace and Casablanca FGH Room
Discuss the latest best practices and trends with agency colleagues

"Five Star Approach: Offering Stellar Client Service"
Ken Jacobs is principal of  Jacobs Communications Consulting. which helps small-to-midsized public relations agencies achieve their goals through training, coaching and consulting. He has nearly 30 years of experience in developing, implementing and supervising award-winning marketing communications programs for such firms as Ogilvy & Mather Public Relations, Ogilvy Adams & Rinehart, Marina Maher Communications (MMC), Maloney & Fox and Lippe Taylor. At Ogilvy, Jacobs led the consumer marketing group and became a trained brainstorm facilitator. While at MMC he founded and led the agency’s training program, MMC Masters, which was cited for excellence by the Holmes Report. Jacobs helped lead that agency’s new business efforts, which secured more than 20 new business wins in competitive shoot-outs over a three-year period. Jacobs created and led the public relations launch of the Wonderbra, one of the top marketing successes of 1994, which was recently cited by PRWeek as one of the “Great moments in consumer PR that truly moved the needle.” It is one of the many products marketed to women for which he designed and led communications campaigns. His programs have been honored with more than a dozen of the industry’s top awards, including the PRSA Silver Anvil, the CIPRA, SABRE, and PRSA-NY’s Big Apple and “Best of the Big Apple,” among others. Jacobs graduated with honors from Syracuse University's S.I. Newhouse School of Public Communications, with a dual B.S. in public relations and speech communications. He is an adjunct instructor in the Marketing and Public Relations Department of New York University's School of Continuing and Professional Studies, an adjunct professor in the Advertising Marketing Communications Department of the Fashion Institute of Technology (FIT), and has guest-lectured on public relations at Marymount Manhattan College and NYU's School of Continuing Education Manageemnt Institute's Summer Institute of Public Relations.
                 
                                    
"The Era of Personal Branding: Opportunities and Threats"
Ed Schipul is CEO and president of Schipul - The Web Marketing Company. Schipul is a social media and technology enthusiast and visionary with more than 20 years of entrepreneurial experience in technology and marketing. As the leader of one of Houston’s fastest growing companies, Schipul has extensive knowledge and understanding of trends that are driving social media and Web marketing behaviors. His unique approach to educating his business leaders, communications professionals and students has made him an “A-Lister” on the speaking circuit. Schipul also teaches and conducts workshops with technology, nonprofit, PR and marketing groups around the United States and is a thought leader within the digital ecosystem. Drawing from his experiences as a technology advocate, social psychology buff, blogger and political science major, Schipul offers a lively, humorous and unique real-world perspective on technology trends with a focus on the online human interaction.
                         
"Teacher, Teacher, Teacher: Those That Can Teach"  
Rose McKinney, APR, is president of Risdall McKinney Public Relations.
Eva Keiser, APR, is senior vice president of Risdall McKinney Public Relations.
Joel Swanson, APR, is vice president of Risdall McKinney Public Relations.
                         
"From College to CEO: Millennials Offer Exit Strategy"
Chris Lukach, APR, is vice president and co-owner of Anne Klein Communications Group. Christopher J. Lukach, APR, is a vice president and co-owner of Anne Klein Communications Group, LLC, where he brings his strategic planning, writing and media skills to bear as he leads accounts in the health care, information services, financial, chemical and education industries. Lukach is a key member of the AKCG crisis communications practice. He has been instrumental in developing crisis communications plans and consulting with clients facing crises in the healthcare, higher education, information services, chemical manufacturing and financial industries. Lukach also is a key member of the firm spokesperson training team. A frequent lecturer and author on social media, Lukach leads the AKCG social media practice. He has been instrumental in developing social media programs for AKCG’s clients, particularly for healthcare, science and nonprofit clients seeking ways to use social media to engage with discrete audience segments. He serves as president-elect of the Philadelphia Public Relations Association and is an accredited member of the Public Relations Society of America. He was active in the Public Relations Student Society of America where, as Rowan University’s chapter president, he led his group to be named “Outstanding Chapter in the Nation.”
           
"Success with Succession: Grooming Employees to Succeed"
Pat McNamara, APR, FCPRS, is CEO of APEX Public Relations.                                             
                  
"Color Inside the Lines: Just because and RFP Has Limits Doesn't Mean It Has to Be Dull"
Bob Dirkes is director of acount services at Tech Image.
                                  
"Views From Soon-To-Be PR Practitioners"
Fabio Couto is a College of Charleston student.
Kathleen Saunders is a College of Charleston student.
Lauren Ann Smith is a College of Charleston student.