Learning Roundtables: Set II
9-9:45 a.m.|  Skala Terrace and Casablanca FGH Room

Discuss the latest best practices and trends with agency colleagues.

"Reinvigorating Your Firm: Time to Hit the Refresh Button?"
George A. Rosenberg, APR, is principal of The Rosenberg Group. an experienced counselor, strategist, and business advisor. His firm, The Rosenberg Group, provides consulting and coaching services to public relations and integrated communications firms across the country. Rosenberg spent more than 30 years in the public relations business, including 17 years with Burson-Marsteller/New York, where he was responsible for a unit of 100 people and clients billing more than $13 million. He was then appointed president and then CEO of Cohn & Wolfe, and helped to build a small, two-office, regional agency into an international firm ranked among the top 15 largest in the country. He has been also been president of a small New York firm and a partner in a mid-size agency, prior to opening his own PR firm in 2000. Rosenberg also helped establish the corporate communications recruiting practice at Ward Howell International, an international search firm. Today, Rosenberg advises owners of public relations and integrated communications firms on how to grow and manage their agency more effectively. He helps owners and managers address such key agency needs as creating a vision and strategic plan for their firm, developing and implementing new business and other growth strategies, positioning the firm, hiring and retaining “stars” and dealing with operational and other human resource issues. He also coaches owners, CEOs and senior management on leadership and management development, and advises owners on mergers, acquisitions, alliances, and exit strategies. As a public relations practitioner,  Rosenberg has helped a wide variety of clients including such organizations as, The PGA of America, Coca-Cola, Gillette, Golden Bear Enterprises (Jack Nicklaus), Digital Equipment Corporation, Texas Instruments Philip Morris Event Marketing, Turner Broadcasting’s Goodwill Games, Quaker Oats, Royal Caribbean Cruise Lines, Federal Express’s Winter Olympic sponsorship, Philips Consumer Electronics Corp. and General Electric to name just a few. He is an accredited member of the Public Relations Society of America and is active in the Counselors Academy. He is a graduate of The American University, Washington, D.C., with a B.A. in public relations. Rosenberg is a frequent speaker on leadership and management issues at public relations agency conferences and seminars.                       
"Organizational Advocacy: Taking Control of Your Reputation in the New Stakeholder Economy"
Bob O’Malley, APR, resident vice president of state government and community affairs in Florida, CSX Transportation
Roy W. Reid, APR, CPRC, is partner at Consensus Communications, and a leading authority on improving results by improving relationships through a greater focus and emphasis on trust. His clients include Fortune 500 companies, private companies, entrepreneurs, professional service firms and public agencies. Reid works to help clients assess risk and issues within the organization and in the marketplace, and then develop strategies to manage the identified issues from the inside/out. In 2008, Reid was honored as the first individual recipient of the “Frank R. Stansberry / Public Relations Society of America Ethics Award” in recognition of his commitment to ethics in his life, profession and business. Reid also provides workshops and training programs to clients in a number of industry sectors. He is a sought after business speaker and executive coach. He speaks at colleges and universities and is currently working with the University of Central Florida (UCF) College of Business developing programs to teach, train and mentor senior executives and students on the impact and cultivation of trust and relationships in productivity and performance as it relates to operations, sales, marketing and public relations.
"Thinking Big, Planning Small: How Start-Up Thinking Can Benefit Your Agency"
Dana Hughens is CEO of Clairemont Communications.
Roger Friedensen, APR, is president and CEO of Forge Communications.
"Maximizing Organic Growth: Strategies to Build Business"
Linda Andross, president, APEX Public Relations. With over 16 years in the public relations industry and almost nine years at APEX PR, Andross assumed the role of president in late 2009 from Pat McNamara (now CEO), who started APEX in 1998. Responsible for managing relationships with a wide variety of some of Canada’s leading consumer, technology and corporate brands, Andross’ leadership and expertise touches everything from marketing and digital communications programs and product launch strategies to media relation campaigns and Corporate Social Responsibility platforms. Andross is also a leader to her industry, advocating for progressively greater professionalism in the industry through accreditation and championing the need for individual practitioners to continually stay ahead of a media and communications landscape that is arguably experiencing its biggest change cycle ever. Andross is an accredited member of the International Association of Business Communicators (IABC) and has won a number of industry related awards both in Canada and internationally. She holds a Bachelor of Applied Arts in Radio and Television Arts and a Canadian Public Relations Society Certificate from Ryerson Polytechnical Institute. She is on the IABC/Toronto board and provides industry counsel as a board representative to a number of Toronto-based public relations colleges.                         
"Energizing Your Team: Five Ways to Fuel Employee Satisfaction/Retention"
Kelly Womer, APR, ABC,  is vice president of Linhart Public Relations. Kelly Womer, APR, ABC, is a vice president at Linhart Public Relations, a Colorado-based public relations and corporate communications counseling firm. With nearly 20 years of experience with major corporations, public relations agencies and news organizations, Womer specializes in corporate and employee communications, as well as designing integrated programs to help companies meet their business goals. Prior to joining Linhart PR, Womer was an independent communications consultant and a principal with Carmichael Lynch Spong, where she led blue-chip client accounts, managed the agency’s Chicago office, and chaired its employee communications practice. She also managed the agency’s award-winning professional development and employee recognition program. On the corporate side, Womer was senior manager of internal communications for McDonald’s Corporation, where she spearheaded public relations programs that reached employees, franchisees and restaurant crew worldwide. She started her career as a reporter for the Associated Press. Womer is past chair of the PRSA Honors & Awards Committee which oversees the Silver, Bronze and Gold awards program. In her industry leadership role, Womer has presented sessions at international conferences to help practitioners create effective PR programs and tactics. Womer also is a past president and seven-year board member of the 500-member PRSA/Chicago chapter.
"The Multicultural Strategy"
Liz Lara-Carreño is president and partner of carreñogroup.