2012 PRSA Counselors Academy Conference
Jazz Up Your Agency: Stylings from the Best in the Biz

A special thanks to all of our presenters. Speakers who have made their presentations available are listed below.

Keynote Session

"Your Secret Sauce Ain't No Secret: The Power of Transparent Marketing to Transform Your Brand and Business in the Digital Age"  
Marcus Sheridan, president and founder, The Sales Lion 

Breakout Sessions - Set I  

"Value Enhancement and Exit Strategies for Agency Owners" 
 Speakers: Michael R. Belfer, CPA, Fellow PRSA, CPA, partner, Anchin Block & Anchin, LLP
Terry R. Pissi, CPA, Fellow PRSA, CPA, partner, Anchin, Block & Anchin, LLP
Brad Schwartzberg, partner, Davis & Gilbert LLP             
Janet Tyler, APR, Co-CEO & founder, Airfoil Public Relations, Inc.


Breakout Sessions - Set II
"BP Oil Spill: Message & Reputation Management Amidst Crisis"
Speaker: John Deveney, APR Fellow PRSA, president, Deveney Communication

Breakout Sessions - Set III

"Competing with the Big Dogs: How Small, Independent Firms can Compete With Large Firms and Win!"
Speaker: Steven Cody, managing partner, Peppercom Inc.

Learning Roundtables: Set I 

"Effective Leadership When You’re Second in Command"
Abbie S. Fink, vice president/general manager, HMA Public Relations

"The Deer in the Headlight$: Be$t Practice$ to Turn Media Training Into New Bu$ine$$"
Roger Friedensen, president, CEO, Forge Communications

“Back to the Basics and How to Make Money at It"
 Susan Hart, APR, president, Hart Public Relations & Communications LLC and Paula Swift, president, Prosper, LLC

 "Three Ways Employees Can Help Build and Live Your Firm’s Culture"
 Kelly Womer, APR, ABC, vice president, Linhart Public Relations

 "Winning the New Business Game — A Fresh Way to Think About BizDev"
George A. Rosenberg, principal, The Rosenberg Group, Inc.

Learning Roundtables: Set II

"Five-Star Client Service"
Ken Jacobs, principal, Jacobs Communications Consulting

"Marketing Your Firm"
Mike Neumeier, principal, Arketi Group