Sunday, May 6 |
| ||
| Noon–7 p.m. | Registration | ||
| 5–6 p.m. | Counselors 101: Orientation | ||
| 6–7 p.m. | Keynote Session: | ||
| "Groovin’ to Your Own Beat: How to Build Your Business by Merging Your Personal and Professional Selves" | |||
| Jay Baer, president, Convince and Convert Gini Dietrich, CEO, Arment Dietrich* | |||
| *Dietrich's book ",Marketing in the Round: Multichannel Approaches in the Post-Social Media Era," will be provided to session attendees. | |||
| 7-10 p.m. | Welcome Reception and Starlight Dinner | ||
| Join colleagues for a jazz-filled networking session with appetizers and cocktails, followed by a Cajun-style dinner as we kick off this year’s conference at the Ritz Carlton, New Orleans | |||
| |||
10- Late | Fun on the Town in the Big Easy | ||
Monday, May 7 | |||
7:30 a.m.–5 p.m. | Registration | ||
| 9–10 a.m. | Keynote Session | ||
| "Your Secret Sauce Ain't No Secret: The Power of Transparent Marketing to Transform Your Brand and Business in the Digital Age" | |||
| Marcus Sheridan, president and founder, The Sales Lion | |||
| 10–10:45 a.m. | Facilitated Roundtables: "Thinking Like a Customer" | ||
| Members of the executive committee and senior Counselors Academy leadership will conduct lively roundtables that build on the morning keynote and create strategies to bring Marcus Sheridan’s business development techniques to life. | |||
| 11–11:45 a.m. | Breakout Sessions - Set I | ||
| "Counter-Intuitive Ideas About Managing People" | |||
| Speaker: David C. Baker, president, ReCourses, Inc. | |||
| "Mobilizing Your Firm for a Smartphone World" | |||
| Speaker: Linda W. Cohen, APR, founder & CEO, The Caliber Group, Inc. | |||
| Michael Barber, director of digital strategy, Cohn Marketing | |||
| "Value Enhancement and Exit Strategies for Agency Owners" | |||
| Speakers: Michael R. Belfer, CPA, Fellow PRSA, CPA, partner, Anchin Block & Anchin, LLP | |||
| Terry R. Pissi, CPA, Fellow PRSA, CPA, partner, Anchin, Block & Anchin, LLP | |||
| Brad Schwartzberg, partner, Davis & Gilbert LLP | |||
| Janet Tyler, APR, Co-CEO & founder, Airfoil Public Relations, Inc. | |||
| Noon –1:30 p.m. | Luncheon | ||
| Learning Roundtables: Set I Discuss the latest best practices and trends with agency colleagues | |||
| 1:45–2:30 p.m. | Breakout Sessions - Set II | ||
| "BP Oil Spill: Message & Reputation Management Amidst Crisis" | |||
| Speaker: John Deveney, APR Fellow PRSA, president, Deveney Communication | |||
| "The Art and Science of Attaining a 25% + Bottom Line: Managing by the Numbers " | |||
| Speaker: Rick Gould CPA, J.D., managing partner, StevensGouldPincus | |||
| "Beyond the Hype of Influence" | |||
| Speakers: Pierre-Loic Assayag, CEO, Traackr | |||
| Shonali Burke, vice president, digital, MSL Washington | |||
| 2:30-3:30 p.m. | Jazz Solo: "Enjoy the Ride 2.0: Destination Future" | ||
| Elise Mitchell, president and CEO, Mitchell Communications Group, Inc. | |||
| 3:30-5:30 p.m. | Networking | ||
| Time to meet up with fellow Counselors over a coffee, cocktail or by the pool to network. Exchange ideas and plot your next strategic move! | |||
| 5:30-6:15 p.m. | Sponsor Reception | ||
| Enjoy a cocktail with the sponsors of the 2012 Counselors Academy Conference | |||
| 6:15–10 p.m. | Dine Around Evening in New Orleans* | ||
| Network with colleagues during dinner out in New Orleans. Food and beverage costs are the responsibility of the attendee. Registration will take place by an online sign-up and at the conference registration desk in New Orleans. | |||
| *Cost not included in conference registration. | |||
| 10 p.m.–Late | Fun on the Town in the Big Easy | ||
Tuesday, May 8 | |||
| 8 a.m.–4 p.m. | Registration | ||
| 9–10:30 a.m. | Breakfast | ||
| Learning Roundtables: Set II | |||
| Discuss the latest trends and best practices with agency colleagues. | |||
| 10:45 a.m.–12:15 p.m. | Jazz Solo:"Managing a PR Agency as a Business" | ||
| Darryl Salerno, president, Second Quadrant Solutions, Inc. | |||
| 12:30–2 p.m. | Keynote Session: | ||
| "Stickers, Stencils, Chalkboards, and Beyond: Communicating Creatively in Public Space" | |||
| Candy Chang, artist, designer, and urban planner | |||
| 2:15–3 p.m. | Breakout Sessions - Set III | ||
| "Competing with the Big Dogs: How Small, Independent Firms can Compete With Large Firms and Win!" | |||
| Speaker: Steven Cody, managing partner, Peppercom Inc. | |||
| "Hello, Gladys Kravitz! Technology Redefines the Hyper-Local Influencer" | |||
| Speaker: Joan Cetera, senior vice president, MSLGROUP | |||
| 3:15–4:15 p.m | Jazz Solo: "The New CCO: Chief Convening Officer" | ||
| Julia Hood, Executive Vice President, Haymarket Media / PRWeek | |||
| 6:30–10 p.m. | A Taste of New Orleans - “Dickie Brennan’s, Palace Café” | ||
| Come join the party and have fun at “Dickie Brennan’s Palace Café”. Join colleagues and new friends over drinks and dinner as we wrap up the conference with the taste that New Orleans has become famous for around the world. | |||
| 10 p.m.–Late | Fun on the Town in the Big Easy | ||
| 10 p.m. | Conference Ends | ||
Programming may be subject to change.