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We're currently planning the 2013 Conference. If you're interested in learning more about the quality insight presented at the Spring Conference, check out the 2012 program below.

Sunday, May 6


Noon–7 p.m.Registration
5–6 p.m.Counselors 101: Orientation
6–7 p.m.Keynote Session:
"Groovin’ to Your Own Beat: How to Build Your Business by Merging Your Personal and Professional Selves"    
Jay Baer, president, Convince and Convert 
Gini Dietrich, CEO, Arment Dietrich*
 *Dietrich's book ",Marketing in the Round: Multichannel Approaches in the Post-Social Media Era," will be provided to session attendees.                
7-10 p.m.Welcome Reception and Starlight Dinner
Join colleagues for a jazz-filled networking session with appetizers and cocktails, followed by a Cajun-style dinner as we kick off this year’s conference at the Ritz Carlton, New Orleans     

Reception Sponsored by


10- Late

Fun on the Town in the Big Easy

Monday, May 7


7:30 a.m.–5 p.m.


9–10 a.m.   Keynote Session
"Your Secret Sauce Ain't No Secret: The Power of Transparent Marketing to Transform Your Brand and Business in the Digital Age"
Marcus Sheridan, president and founder, The Sales Lion
10–10:45 a.m.Facilitated Roundtables: "Thinking Like a Customer"
Members of the executive committee and senior Counselors Academy leadership will conduct lively roundtables that build on the morning keynote and create strategies to bring Marcus Sheridan’s business development techniques to life.   
11–11:45 a.m.Breakout Sessions - Set I
"Counter-Intuitive Ideas About Managing People"
Speaker: David C. Baker, president, ReCourses, Inc.
"Mobilizing Your Firm for a Smartphone World"
Speaker: Linda W. Cohen, APR, founder & CEO, The Caliber Group, Inc.
Michael Barber, director of digital strategy, Cohn Marketing
"Value Enhancement and Exit Strategies for Agency Owners"
Speakers: Michael R. Belfer, CPA, Fellow PRSA, CPA, partner, Anchin Block & Anchin, LLP
Terry R. Pissi, CPA, Fellow PRSA, CPA, partner, Anchin, Block & Anchin, LLP
Brad Schwartzberg, partner, Davis & Gilbert LLP             
       Janet Tyler, APR, Co-CEO & founder, Airfoil Public Relations, Inc.
Noon –1:30 p.m.Luncheon
Learning Roundtables: Set I
Discuss the latest best practices and trends with agency colleagues
1:45–2:30 p.m.Breakout Sessions - Set II
"BP Oil Spill: Message & Reputation Management Amidst Crisis"
 Speaker: John Deveney, APR Fellow PRSA, president, Deveney Communication 
"The Art and Science of Attaining a 25% + Bottom Line: Managing by the Numbers "                
Speaker: Rick Gould CPA, J.D., managing partner, StevensGouldPincus                   
"Beyond the Hype of Influence"
Speakers: Pierre-Loic Assayag, CEO, Traackr
Shonali Burke, vice president, digital, MSL Washington
2:30-3:30 p.m.Jazz Solo: "Enjoy the Ride 2.0: Destination Future"
Elise Mitchell, president and CEO, Mitchell Communications Group, Inc.
3:30-5:30 p.m.Networking    
Time to meet up with fellow Counselors over a coffee, cocktail or by the pool to network. Exchange ideas and plot your next strategic move!
 5:30-6:15 p.m.    Sponsor Reception
           Enjoy a cocktail with the sponsors of the 2012 Counselors Academy Conference
6:15–10 p.m.Dine Around Evening in New Orleans*
Network with colleagues during dinner out in New Orleans.  Food and beverage costs are the responsibility of the attendee. Registration will take place by an online sign-up and at the conference registration desk in New Orleans.
*Cost not included in conference registration.
10 p.m.–LateFun on the Town in the Big Easy

Tuesday, May 8

8 a.m.–4 p.m.Registration
9–10:30 a.m.Breakfast
Learning Roundtables: Set II
Discuss the latest trends and best practices with agency colleagues.
10:45 a.m.–12:15 p.m.Jazz Solo:"Managing a PR Agency as a Business"
Darryl Salerno, president, Second Quadrant Solutions, Inc.
12:30–2 p.m.Keynote Session:
"Stickers, Stencils, Chalkboards, and Beyond: Communicating Creatively in Public Space"                
Candy Chang, artist, designer, and urban planner
2:15–3 p.m.Breakout Sessions - Set III
"Competing with the Big Dogs: How Small, Independent Firms can Compete With Large Firms and Win!"
Speaker: Steven Cody, managing partner, Peppercom Inc.                  
"Hello, Gladys Kravitz! Technology Redefines the Hyper-Local Influencer"
Speaker: Joan Cetera, senior vice president, MSLGROUP
 3:15–4:15 p.mJazz Solo:  "The New CCO: Chief Convening Officer" 
Julia Hood, Executive Vice President, Haymarket Media / PRWeek
6:30–10 p.m.A Taste of New Orleans - “Dickie Brennan’s, Palace Café”
Come join the party and have fun at “Dickie Brennan’s Palace Café”. Join colleagues and new friends over drinks and dinner as we wrap up the conference with the taste that New Orleans has become famous for around the world.
10 p.m.–LateFun on the Town in the Big Easy
10 p.m.Conference Ends

Programming  may be subject to change.