Breakout Sessions: Set I - 11-11:45 a. m.
Counter-Intuitive Ideas About Managing People
After studying 13,000 people in the marketing space, including PR, some interesting trends have emerged in the academic field of effective management. With proven case studies, learn why some people succeed and others struggle with their role at various stages on the typical seven-step career ladder at PR firms.
David C. Baker, president, ReCourses, Inc.
Mobilizing Your Firm for a Smartphone World
Attend this session and learn how to integrate mobile into your communications strategy, engage with consumers using smartphones and strengthen your capabilities portfolio.
Linda W. Cohen, APR, founder & CEO, The Caliber Group, Inc.
Michael Barber, director of digital strategy, Cohn Marketing
Value Enhancement and Exit Strategies for Agency Owners
This program is designed for public relations owners to maximize the value of their firms if and when they
decide to sell and/or exit their firms.
Michael R. Belfer, CPA, Fellow PRSA, CPA, partner, Anchin Block & Anchin, LLP
Terry R. Pissi, CPA, Fellow PRSA, CPA, partner, Anchin, Block & Anchin, LLP
Brad Schwartzberg, partner, Davis & Gilbert LLP
Janet Tyler, APR, Co-CEO & founder, Airfoil Public Relations, Inc.