Breakout Sessions: Set II - 1:45 - 2:30 p.m.
BP Oil Spill: Message & Reputation Management Amidst Crisis
How do you regain the trust of customers, employees and stakeholders amidst a crisis? Using lessons learned from the BP oil spill, we'll discover how to build and manage an immediate crisis response strategy that incorporates effective message management.
John Deveney, APR Fellow PRSA, president, Deveney Communication
The Art and Science of Attaining a 25% + Bottom Line: Managing by the Numbers
Achieving breakthrough profitability is both an art and a science. This session will be the launching pad for you to master the process with the end-game the constant goal.
Rick Gould CPA, J.D., managing partner, StevensGouldPincus
Beyond The Hype of Influence
Going beyond the hype of social media and online influence means going beyond the numbers and popularity games.
It means digging into the real meaning of influence and finding the true value of making connections
with the right people.
Pierre-Loic Assayag, CEO, Traackr
Shonali Burke, vice president, digital, MSL Washington