Breakout Sessions: Set III - 2:15 - 3:00 p.m.
Competing with the Big Dogs: How Small, Independent Firms can Compete with Large Firms and Win
One of the toughest challenges every small firm faces is competing with the larger firms that have deeper benches and more resources. Steve Cody will share his experiences over the past decade, both good and bad, that led to his firm’s success and recognition as a finalist for PR Week’s 2010 and 2011 Mid-Size Agency of the Year. He’ll talk about the Peppercom culture, its creativity, efficient systems and total commitment to unlocking superior results that separate great firms from ordinary firms. This entertaining and interactive session will reveal the building blocks necessary to create a firm poised for sustained growth, profitability and competitive success.
Steven Cody, managing partner, Peppercom Inc.
Hello, Gladys Kravitz! Technology Redefines the Hyper-Local Influencer
As traditional media channels shrink, PR practitioners must continue to find new ways to reach key influencers across local geographies. Digital media platforms are creating new hyper-local influencers that are filling the void while creating real-time engagement.
Joan Cetera, senior vice president, MSL Group