Keynote Session: 6 - 7:00 p.m.
Groovin’ to Your Own Beat: How to Build Your Business by Merging Your Personal and Professional Self
It's difficult to tell a client to follow a web strategy if the agency principal doesn't fully embrace it themselves. In this lively and interactive session, Baer and Dietrich will discuss how revenue follows capabilities and capabilities follow beliefs. They’ll offer agency leaders the practical steps to finally ‘get off their duffs and start becoming social’ in order to build their business. Bonus: A 12-month instruction guide on what to do, how to do it, and the metrics to watch.
Speakers:
*Dietrich's book, "Marketing in the Round: Multichannel Approaches in the Post-Social Media Era," will be provided to session attendees.