Jazz Solo II : 10:45 a.m.–12:15 p.m.
Managing a PR Agency as a Business
In this dynamic session, participants will learn to differentiate between activities that are important to the "hygiene" of the agency and those that genuinely affect its health so that resources can be applied for maximum benefit. The session provides guidance on the tools and reports needed to monitor the critical ratios that are vital to running an agency intelligently and for maximum profit.
Darryl Salerno, president, Second Quadrant Solutions, Inc.