Jazz Solo III : 3:15–4:15 p.m.
The New CCO: Chief Convening Officer
Far from residing in a silo, today’s most effective chief communications officers play a dynamic role across organizations. From HR to IT, in operating units and at corporate HQ, there is an increasing need to align on culture, values, messages and deliverables. The CCO is best equipped to drive collaboration. But there are still barriers, and many agency partners are not keeping pace with the pressures and pitfalls that their CCO clients face. Julia Hood will talk about the changing role of today’s most dynamic CCOs. She will offer detailed advice for agencies that are looking for to establish a new degree of partnership with these clients.
Julia Hood, Executive Vice President, Haymarket Media / PRWeek