We're currently planning the PRSA 2015 Counselors Academy Conference. If you're interested in learning more about the quality insight presented, check out the 2014 program below.

Sunday, May 4


10 a.m.–6 p.m.
2–4 p.m.Pre-Conference Session*
“Next Generation Leadership”
Marie-Josee Gagnon, APR, president and founder, CASACOM
Stefan I. Pollack, Fellow PRSA, president and chief financial officer, The Pollack PR Marketing Group
John Deveney, ABC, APR, Fellow PRSA, president, Deveney Communication
 *This is an additional ticketed event not included with conference registration. 
5–6 p.m.Counselors 101
6–8 p.m.Opening Reception and Dinner

Monday, May 5


8 a.m.–5 p.m.

Registration and Exhibits

7:30–8 a.m.Breakfast/Networking
8–9:15 a.m.   Breakfast Roundtables
“Measuring Performance: Empowering PR Excellence through Real Data"
Aly Saxe, CEO, Iris Public Relations Management 
Mastering Influence: The Art of Getting People on Board
Chris Yonker, CEO, Chris Yonker
Taking the Leap: The Whys, Whens, Hows and Whats of M&A Growth
Chuck Tanowitz, vice president, HB Agency
The Seven Danger Signs of the Agency Management Trap — and How to Escape
George A. Rosenberg, APR, principal, The Rosenberg Group, Inc.
True Confessions: The Questions You're Too Embarrassed to Ask, but Need to
Debra L. Bethard-Caplick, APR, managing partner, Quicksilver Edge Strategic Communications
“Game On: The CEO Success Playbook”
Rick Gould, CPA, J.D., managing partner, StevensGouldPincus
9:30–10:30 a.m.
Breakout Sessions: Set I
The Future is Mobile: Optimizing PR Tactics for the Smartphone Era
Ben Garrett, chief get it done officer, The Garrett Group
“Converged Media: Why it is Vitally Important to Any Content Marketing Strategy” 
Laurie Mahoney, director of product marketing, Cision
Unleash the Power of Storytelling: Building Trust and Winning Business
Rob Biesenbach, consultant and author, "Act Like You Mean Business: Essential Communication Lessons From Stage and Screen"
10:45–11:45 a.m.
Breakout Sessions: Set II
CreateAthon®: Creating Social Impact in 24 Hours
Cathy Monetti, founder, creative director and brand strategist, Riggs Partners
Adapting Your Brand to a Foreign Market: Michaels Stores Case
Marie-Josee Gagnon, APR, president and founder, CASACOM
“Managing for Profit: Balancing PR and Agency Ownership Duties”
Darryl Salerno, president, Second Quadrant Solutions, Inc.
Noon–1:30 p.m.Keynote Luncheon
Retention vs. Acquisition: Little Things Make a Big Difference
 Stan Phelps, founder and chief measurement officer, 9 INCH marketing 
2–4:15 p.m.Expert Focus Sessions
These sessions focus on potential, people, profits and promises, using the power of ideas to change attitudes and help you create a better business. 

1:45–2:20 p.m.

Potential: From Gen Y to iGen — Communicating With the Next Generation

Stefan I. Pollack, Fellow PRSA, president and chief financial officer, The Pollack PR Marketing Group

2:20–2:55 p.m.

People: How to Make Measurement Tangible and Manageable for Employees and Clients
Kelly Womer, APR, ABC, vice president, partner, Linhart Public Relations         

2:55–3:30 p.m.

“Profits: How You Can Develop Marketing Solutions to Drive New Business Opportunities”
Bret Werner, managing director, Catalyst Public Relations

3:30–4:05 p.m.

Promises: Designing a CSR Program That Reflects Your Firm's Culture

Abbie Fink, vice president, general manager, HMA Public Relations
Nancy Page, executive vice president, Buchanan Public Relations
Aaron Blank, president and CEO The Fearey Group

Esther Buchsbaum, APR, Fellow CPRS, managing partner, Energi PR

5:30–6:30 p.m.Poolside Cinco de Mayo Reception
6:30–9:30 p.m.Dine-Around Evening in Key West*
           *Food and beverage costs are the responsibility of the attendee. Registration will take place online and at the conference registration desk in Key West.

Tuesday, May 6

8 a.m.–5 p.m.
Registration and Exhibits
7:30–8 a.m.Networking Breakfast
8–9 a.m.Ignite Presentations — Five Minutes to Inspire
It's a Wild World: Building a Culture for Millennials
Paula Worthington, vice president, Brookline Public Relations
In the Agency Wars, Don't Count PR Out Just Yet
Scott L Baradell, APR, president and CEO, The Idea Grove
Eleven Deadly Presentation Sins: A Path to Redemption for Public Speakers
Rob Biesenbach, consultant and author, "Act Like You Mean Business: Essential Communication Lessons From Stage and Screen"
Activating Today's Most Influential Woman: the Mom Aged 45+
Stephen Reily, founder, chairman and editor-in-chief, VibrantNation.com
9–11:45 a.m.“Bold Moves: Starting Your Own Agency”
Lynn Casey, chairman and CEO, PadillaCRT
Aaron Blank, president and CEO, The Fearey Group
Forest Featherston, independent, Public Relations Contractor
Janet Tyler, co-CEO and founder, Airfoil
Moderator: Elise Mitchell, CEO, Mitchell Communications Group
Noon–1:30 p.m.
Keynote Luncheon General Session
“You, Them, Us: Harnessing People Power by Dismantling the Digital Divide
Shonali Burke, ABC, president and CEO, Shonali Burke Consulting, Inc.
1:45–3 p.m.Breakout Sessions: Set III
Planning Ahead: The Art of Succession
 Jennifer N. Abshire, president and CEO, Abshire Public Relations & Marketing 
Controlling Legal Risks: Publicity Materials, Social Media and Beyond
 Michael C. Lasky, public relations law chair and litigation practice group co-chair, Davis & Gilbert

Joseph J. Lewczak, advertising, marketing and promotions partner, Davis & Gilbert
How PR Is Changing the World: What Your Agency Needs to Know
Daniel Tisch, APR, FCPRS, president, Argyle Communications         
3:15–4 p.m.Breakout Sessions: Set IV
Reputation Management in a Crisis: How to Elevate a Brand Despite a Disaster
John Deveney, ABC, APR, Fellow PRSA, president, Deveney Communication
Social Media in Crisis: Using 140 Characters to Get it Right or Make it Worse
Tracy L. Weise, president, Weise Communications, Inc.
Profitability: The Key to Successful Employee-Based Buyouts
 Karl J. Skutski, APR, Fellow PRSA, president, The Tobin Group
6–9 p.m.
Closing Keynote Presentation at Hemingway House
 “Power Branding: Leveraging the Success of the World's Best Brands”
Steve McKee, president, McKee Wallwork & Company; columnist, Businessweek.com; and award-winning author

Programming may be subject to change.