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PRSA 2017 Counselors Academy Conference

Sleepless in Seattle: 60 Hours of Collaboration and Insight to Wake up Your Agency

May 7–9 | Seattle

The 2017 program is still in the planning stages. To give you an idea of the type of programming the
Counselors Academy Conference offers, we have left this year’s schedule up as an example.

Check Back for updates

Download Session Presentations

Sunday, May 1

10 a.m.–6 p.m.Registration
Noon–4 p.m.Pre-Conference Session* “Grow, Run and Protect Your Agency: The Best of Counselors Academy”
Ken Jacobs, CPC, ACC, principal, Jacobs Consulting
Darryl Salerno, CEO, Second Quadrant Solutions
Matthew E. Smith, Partner Davis & Gilbert LLP
Moderator: Eric M. Morgenstern, CEO, Morningstar Communications
*This is an additional ticketed event not included in the conference registration. First-time conference attendees can register for the pre-conference session FREE by using code CAFIRST16
5–6 p.m.Counselors 101 New Attendee Session
6–7 p.m.

Opening Reception
Join colleagues around the Sereno pool for a networking reception as we kick off this year’s event in beautiful Puerto Rico

7–9 p.m.Dinner
A warm tropical sunset and a sweeping beachfront panorama, with seven huge windows wrapped around a façade highlighting breathtaking views of the Atlantic Ocean will greet you for dinner as we celebrate the lively food and festivities of the island of Puerto Rico
9 p.m.Networking

Monday, May 2

8 a.m.–5 p.m.Registration and Exhibits
8–9 a.m.Breakfast
8:30–10 a.m.   Opening Keynote Breakfast
“Think Differently: The Biggest Barrier to Innovation Is Our Own Expertise”
Duncan Wardle, vice president, Creative Inc., Walt Disney Parks and Resorts
10:10–11:10 a.m.Breakout Sessions: Set I

“Preparing for Succession: What Agency Owners Need to Know and Do Today to Ensure They Receive Top Dollar When They Are Ready to Exit”
David Tobin, owner, The Tobin Group
Karl J. Skutski, APR, president, The Tobin Group

“How Marketing Automation Can Net Your Agency Steady Six-Digit Revenue”
Mike Neumeier, APR/APR+M, principal, Arketi Group
Rory Carlton, principal, Arketi Group

“Discover the Leader in You! How to Lead, Motivate, and Inspire Your Team”
Ken Jacobs, CPC, ACC, principal, Jacobs Consulting
11:15 a.m.–12:15 p.m.Breakout Sessions: Set II

“The Future of PR Agencies: It’s Not Content. It’s Relationships.”
Daniel P. Tisch, APR, Fellow CPRS, president, Argyle Communications

“A Simple Guide to Creating TED-Style Slides for Your Next Presentation”
Rob Biesenbach, author and owner, Rob Biesenbach, LLC

“Panel Discussion: How Intellectual Curiosity Drives Agency Transformation, Focus and Business Success”
Laura J. Gallagher, president and CEO, The Creative Company
Daniel Lemin, consultant, One Good Brand
Larry Holdren, APR,  president, Holdren Strategic Communications
12:30–2 p.m.

Luncheon: Learning Roundtables
“Is My Creativity Legal? Intellectual Property in the PR Industry”
Maristella Collazo-Soto, attorney, Ferraiuoli LLC

“C-Suite Compensation Survey Results”/”Key Executive Retention”
Rick Gould, CPA, J.D., managing partner, Gould+Partners LLC

“That’s Not Me Anymore — Rethinking Your Business Model for Greater Success”
George A. Rosenberg, APR, principal, The Rosenberg Group, Inc.

“Letting Go in Order to Grow: How to Build an Agency from a Solo Practice”
Greg Abel, president, Abel Communications

“The Role of Multimedia in PR (It's Not Just for Marketing Anymore)"
Tom Mulgrew, vice president - agency relations, Business Wire

“How Multiple Agencies Come Together for the Client’s Benefit”
Abbie Fink, vice president/general manager, HMA Public Relations

“The Storyteller Within: Writing Your Way to a Larger Bottom Line”
LaTricia H. Woods, APR, owner, Mahogany Xan Communications, LLC

“How to Make More Money Than You’ve Ever Dreamed Of”
Art Stevens, managing partner, The Stevens Group

“Dealing with the Era of Data: Principles for Protecting Brand Reputation”
Kathy Stershic, CIPM, principal consultant, Dialog Research & Communications

“Measurement – Count me in”
Johna Burke, executive vice president, BurrellesLuce

"How to Recession-Proof Your Business"
Steve Hirsch, enterprise account executive, Bullhorn

"Networking for Success"
Darryl Salerno, CEO, Second Quadrant Solutions

2:15–3:15 p.m.Breakout Sessions: Set III

“Re-Envision Your Story: How Visual Communication Is Revolutionizing PR”
Amy Balliett, CEO and chief Swiss army knife, Killer Infographics

“The Cobbler’s Kids Have Old Shoes: Lessons From a Rebranding Campaign”
Jennifer Curley, president and CEO, Curley Company
Greg Wilson, senior vice president and creative director, Curley Company

“Finding Your Anchor: Navigating the Rough Waters of Business Leadership”
Jennifer Miller, partner/co-founder, Philosophy Communication
GG Johnston, president, Downstream Partners
3:15–4:15 p.m.General Session

“Tough Love: It’s the Hard Questions That Seal the Deal”
Jack Vincent, sales consultant, speaker and author of “A Sale is a Love Affair: Seduce, Engage and Win Customers’ Hearts”
4:15–5 p.m.Special Small Group Consultation Sessions
Meet with industry experts in a small group setting and voice any questions or concerns you may have with your agency, employees and more.
6–7 p.m.Reception
7–10 p.m.Dine-Around Evening in Puerto Rico*
*Food and beverage costs are the responsibility of the attendee. Registration will take place online and at the conference registration desk in Puerto Rico.
10 p.m.Networking

Tuesday, May 3

8 a.m.–5 p.m.Registration and Exhibits
8–9 a.m.Networking Breakfast
9–10 a.m.Keynote Presentation
“Trend-Spotting in 2016: Predictions for PR Leaders”
Marian Salzman, trend-spotter and CEO, Havas PR North America
10:15–11:15 a.m.Breakout Sessions: Set IV

“Nail It, Then Scale It: How to Build, Protect and Transform Culture”
Heather Whaling, founder and president, Geben Communication
Aaron Blank, president and CEO, The Fearey Group

“Strength in Numbers: The Benefits of Strategic Alliances”
Mark McNeely, senior partner, MP&F Public Relations
Alan Carmichael, president and COO, Moxley Carmichael

“Agency Toolkit: Tools to Make Agency Life Easier”
Jeffery D. Ory, ABC, APR, president, il Stratega
Lauren Jarrell, principal, LJ Communications
11:30 a.m.–NoonBreak
Noon–1:45 p.m.Luncheon Keynote General Session
“Speak To Be Heard!™ Influencing Others to Take Action
Stacey Hanke, author and communications expert
2–3 p.m.Breakout Sessions: Set V

“Scale to Win: How to Grow Your Agency Without Breaking”
Karl Sakas, consultant and coach, Sakas & Company

“Leading Your Clients to a ‘Yes’: Cultivating Existing Client Relationships”
Eric M. Morgenstern, CEO, Morningstar Communications

“Mergers and Acquisitions in Real Life: No Legal Dictionary Required”
Michelle A. Olson, APR, general manager, Fingerpaint
3:15–4:15 p.m.General Session
“How to Run Your Firm as if You Were Going to Buy It”
Michael Lasky, partner/co-chair, Davis and Gilbert
Peter Finn, managing partner, Finn Partners
4:15-5:00 p.m."Journey Mindset: The Quest for Passion and Purpose"
Elise Mitchell, founder and CEO, Mitchell Communications Group
6-9:00 p.m.Closing Reception & Dinner
Join colleagues on the Ocean Pool Terrace for a closing reception and dinner as we celebrate the 2016 Counselors Academy in Puerto Rico
9 p.m.Networking

Programming may be subject to change.