2014 PRSA Counselors Academy Conference
The Keys To Agency Management

A special thanks to all of our presenters. Speakers who have made their presentations available are listed below.


Breakfast Roundtables

"Game On: CEO Success Playbook"
Speaker: Rick Gould, CPA, J.D., managing partner, StevensGouldPincus

Click here for presentation handout 1
Click here for presentation handout 2
Click here for presentation handout 3
Click here for presentation handout 4

"The Seven Danger Signs of the Agency Management Trap -- And How to Escape"
 Speaker: George A. Rosenberg, APR, principal, The Rosenberg Group, Inc. Click here for Presentation

"Measuring Performance: Empowering PR Excellence Through Real Data
Speaker: Aly Saxe, chief visionary, Iris PR Performance Software  Click here for presentation


Breakout Sessions - Set I

"The Future Is Mobile: Optimizing PR Tactics for the Smartphone Era"
Speaker: Ben Garrett, chief get it done officer, The Garrett Group  Click here for presentation

"Converged Media: Why It's Of Vital Importance To Any Content Marketing Strategy"
Speaker: Laurie Mahoney, director of product marketing, Cision  Click here for presentation

"Unleash The Power Of Storytelling To Build Trust And Win Business"
Speaker: Rob Biesenbach, owner, Rob Biesenbach LLC  Click here for presentation


Breakout Sessions - Set II


"Creating Social Impact In 24 Hours"
Speaker: Cathy Monetti, founder, creative director and brand strategist, Riggs Partners  Click here for presentation


Expert Focus Sessions


"Profits: How You Can Develop Marketing Solutions To Drive New Business Opportunities"
Speaker: Bret Werner, managing director, Catalyst Public Relations  Click here for presentation

Promise: Designing A CSR Program That Reflects Your Firm's Culture
Speaker: Aaron Blank, president and CEO, The Fearey Group  Click here for presentation


"Five Minutes To Inspire" 

Speakers: Scott L. Baradell, APR, president and CEO, The Idea Grove
                Rob Biesenbach, owner, Rob Biesenbach LLC
                Stephen Reily, founder, chairman and editor-in-chief, VibrantNation.com
                Paula Worthington, vice president, Brookline Public Relations

Click here for Scott L. Baradell, APR presentation
Click here for Rob Biesenbach's presentation
Click here for Stephen Reily's presentation
Click here for Paula Worthington's presentation


Bold Moves


Speakers: Aaron Blank, president and CEO, The Fearey Group 
                 Lynn Casey, chairman and CEO, PadillaCRT
                 Janet Tyler, co-CEO and founder, Airfoil

Click here for Aaron Blank's presentation
Click here for Lynn Casey's presentation
Click here for Janet Tyler's presentation


Breakout Sessions - Set III

"Controlling Legal Risks In Publicity Materials, In Social Media And Beyond"

Speakers: Michael C. Lasky, public relations law chair and litigation practice group co-chair, Davis & Gilbert
                 Joseph J. Lewczak, advertising, marketing and promotions partner, Davis & Gilbert

Click here for Michael C. Lasky and Joseph J. Lewczak's presentation