Monday, June 10
11 a.m.–12:15 p.m.
Breakout Sessions: Set I
When a Public Information Officer gets a call in the middle of the night, warning bells start to go off. This was the case on July 20, 2012, when Tracy Weise received a disaster page from The Medical Center of Aurora. The initial call from the hospital was the first of hundreds fielded after the shootings at the Century 16 Movie Theater.
Tracy’s presentation is based on photography taken during the crisis and the stories those photos tell. The storytelling weaves in lessons learned and tactics others can employ with an emotional overview of the challenges of managing patients, families, employees, physicians and the media during a community-wide catastrophic event. Her visual presentation helps agency owners, as communications counselors, learn how to take the lead when managing a client's crisis. She leaves the audience with strategies they can implement in their own crisis communication programs.
Tracy Weise is president at Weise Communications. Connect with Tracy on Twitter.