Monday, May 4 | 9:35–10:35 a.m. | Breakout Sessions: Set I 

“Energize Your Crisis Practice”

Don’t risk having clients hire a big or specialized crisis communications firm when a major issue is brewing or a crisis hits. Be prepared to say “yes” when clients ask for your help with crisis communications plans, on-call crisis services, media training and in-the-moment crisis counseling. The session will offer ideas to keep you top-of-mind so you’re the first call clients make during a crisis.

Joan H. Gladstone, APR, Fellow PRSA, president and CEO, Gladstone International, Inc.

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