Monday, May 4 | 9:35–10:35 a.m. | Breakout Sessions: Set I
“Energize Your Crisis Practice”
Don’t risk having clients hire a big or specialized crisis communications firm when a major issue is brewing or a crisis hits. Be prepared to say “yes” when clients ask for your help with crisis communications plans, on-call crisis services, media training and in-the-moment crisis counseling. The session will offer ideas to keep you top-of-mind so you’re the first call clients make during a crisis.
Joan H. Gladstone, APR, Fellow PRSA, president and CEO, Gladstone International, Inc.
Since founding Gladstone International in 1989, Gladstone has managed national media and stakeholder communications related to labor strikes, food crises, environmental issues, bankruptcies, protests, investigations, lawsuits and more. She was elected to the PRSA College of Fellows in 2007 and won a Silver Anvil award in 1996.