Monday, May 4 | 9:35–10:35 a.m. | Breakout Sessions: Set I
“Energize Your Crisis Practice”
Don’t risk having clients hire a big or specialized crisis communications firm when a major issue is brewing or a crisis hits. Be prepared to say “yes” when clients ask for your help with crisis communications plans, on-call crisis services, media training and in-the-moment crisis counseling. The session will offer ideas to keep you top-of-mind so you’re the first call clients make during a crisis.
Joan H. Gladstone, APR, Fellow PRSA, president and CEO, Gladstone International, Inc.