Monday, May 5
9:30–10:30 a.m.   
Breakout Sessions: Set I

“Converged Media: Why it is Vitally Important to Any Content Marketing Strategy”

The amount of stories posted online on a daily basis is enough to overwhelm most readers. Cut through the noise by making sure paid, earned and owned media are the foundation of your marketing plan. The best content strategies not only focus on posting content to your website and promoting it on social channels, but also incorporate the reach that paid media offers. Additionally, amplifying a positive piece of earned media on paid channels is the equivalent of a testimonial. 
In this session, we’ll discuss how to balance the three mediums and how to easily repurpose your content to boost your message across all platforms.
Laurie Mahoney, director of product marketing, Cision  

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