Monday, June 10
11 a.m.–12:15 p.m.
Breakout Sessions: Set I
Many PR owners start their firms because they love what they do, and they're good at it. But without business basics as part of their DNA, it can be a struggle when business — and not PR — must be attended.
Performance reviews shouldn't be an annual dreaded event for employees or their supervisors. Instead, firm leaders should seize them as opportunities to affirm or reinforce coaching and dialogue that happens the other 364 days of the year.
Starr Baker, APR is CEO at Ink Public Relations. Connect with Starr on Twitter.
Kelly Womer, APR, ABC is vice president at Linhart Public Relations.