Monday, May 4 | 9:35–10:35 a.m. | Breakout Sessions: Set I
“Looking Through the Turn: Leading Your Agency Through Change”
In today's rapidly-evolving communications environment, the pace of change has never been greater. As exciting as change can be, it’s also filled with complexity and risk. PR agency leaders must help their teams learn to anticipate and embrace change, striving to become more nimble, adaptable and resilient as a result of it. Industry veteran Elise Mitchell will share stories of changes her agency has gone through, as well as the learnings gained along the way, that continue to help keep her team focused on their ultimate goal.
Elise Mitchell, APR, Fellow PRSA, CEO, Mitchell Communications Group