Monday, June 10
Breakout Sessions: Set II
We’ve all heard ad nauseam that content is king. Videos, charts, microsites and even games have become a new battleground for agencies. Creative shops and ad agencies try to own this, and too many clients believe that a one-in-a-million amazingly cool idea will somehow automatically spark viral adoption and influence.
If content is king, then connectivity is certainly the queen, and there are too many jesters to distract the court. In this session, we won’t be singing praises of the Old Spice man, but rather we will have a practical discussion on content frameworks and campaign strategies that deliver real value for clients (and real revenue to agencies) in the form of thought leadership, media coverage, sales development and leads.
Bryan Scanlon is president at Schwartz MSL. Connect with Bryan on Twitter.