Monday, May 5
10:45–11:45 a.m.    
Breakout Sessions: Set II

“Adapting Your Brand to a Foreign Market: Michaels Stores Case”

Many U.S. corporations are looking to expand business globally. This can be costly, and failure is never an option. To be successful, businesses must embrace a thorough cross-cultural communication program.
 
Marie-Josee Gagnon, APR, president and founder, CASACOM
 

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