Monday, May 4 | 11 a.m.–Noon | Breakout Sessions: Set II
“Infuse Startup Culture to Innovate PR Agencies”
Innovation is key to growth in PR, but it can’t be limited to client work. Instead, agencies should take a fresh approach to everything: hiring, internal culture, client services, billing and business development. How? Steal a page from startups.
Heather Whaling, president, Geben Communication