Monday, June 10
Breakout Sessions: Set II
It’s no secret technology has changed the way buyers make purchase decisions. Because of this revolutionary change in consumer behavior, the brands we work with are faced with a new set of challenges, specifically in their communications plans.
As agency leaders, it is our job to stay ahead of trends so we can guide our clients through the maze of change and keep our roles relevant. We can’t just leave this technology stuff to our teams.
Being a technologist means more than having Facebook and Twitter accounts. It means we know about search engine optimization, content management, and social influence. It also means knowing how to look at analytics and track meaningful metrics such as conversions and things that are triggering real ROI — not AVEs.
At the end of this session, attendees will learn:
Lisa Gerber is founder of Big Leap Creative Integrated Communications. The agency is focused on helping companies reach their business goals by providing digital strategy and execution. With more than 15 years of PR experience in urban and resort development, hospitality, B2B, food and beverage, and the destination and outdoor industry, Lisa founded Big Leap Creative in 2004 as a mountain lifestyle PR firm and took a two-year hiatus in 2010 to join the executive team at Arment Dietrich in Chicago. She split her time between the Pacific Northwest and her office in Chicago as the chief content officer, where she was responsible for digital and content strategy for the agency and managed their popular blog Spin Sucks. Connect with Lisa on Twitter.