Monday, May 4 | 11 a.m.–Noon | Breakout Sessions: Set II 

“Infuse Startup Culture to Innovate PR Agencies”

Innovation is key to growth in PR, but it can’t be limited to client work. Instead, agencies should take a fresh approach to everything: hiring, internal culture, client services, billing and business development. How? Steal a page from startups.

Presenter 
Heather Whaling, president, Geben Communication
 

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