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Tuesday, June 11
9:30–10:45 a.m.
Breakout Sessions: Set III

"Separating the Clout from the Klout: Who Has Real Influence?"

Media lists have long been the staple of PR. We know what metrics to use and can easily read who is important. But things have changed. This presentation examines the factors that go into deciding who is on the new "Influencer List."
 
Chuck Tanowitz is principal at Fresh Ground, Inc. Connect with Chuck on Twitter.