Tuesday, May 6
3:15–4 p.m.   
Breakout Sessions: Set IV

“Reputation Management in a Crisis: How to Elevate a Brand Despite a Disaster”

How can you keep trust when disaster strikes? Using lessons learned from the BP oil spill and Hurricane Katrina, crisis expert John Deveney will discuss the key elements of a productive crisis response strategy that incorporates effective messaging and crisis management.
John Deveney, ABC, APR, Fellow PRSA, president, Deveney Communication

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