Tuesday, May 5 | 2–3 p.m. | Breakout Sessions: Set IV 

“What You Know Can Help You: Using Research to Establish Market Leadership”

The first step of the four-step public relations process doesn't get the respect it deserves. This session will show how you can use research to position your firm as a thought leader in your market.
Tom Garrity, president, The Garrity Group

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