Tuesday, June 11
11 a.m.–12:15 p.m.
Breakout Sessions: Set IV

“Social Media in Crisis: Using 140 Characters to Get It Right or Make It Worse”

Social media has a major role to play in crisis communications — both good and bad. Dive deep into social media’s impact on crisis communications, review strategies and tactics, and learn examples of indelible marks made by social media during crises.
Tracy L. Weise, president, Weise Communications, Inc.

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