Tuesday, May 6
3:15–4 p.m.    
Breakout Sessions: Set IV

“Profitability: The Key to Successful Employee-Based Buyouts”

Managing for 15–20 percent profitability can enable your employees to acquire your firm with minimal or no personal investment — while paying you top dollar. With proper planning, an employee-based buyout (EBBO) can be a win-win for agency owners and employees — enabling the owner to monetize his or her equity stake at top dollar, while allowing one or more employees to acquire an established business. This session will show how it’s possible for an owner to receive more via an EBBO succession strategy than from “selling out” to a third party via an M&A deal.  
Karl J. Skutski, APR, Fellow PRSA, president, The Tobin Group

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