Monday, May 5
Focus Session 1 - 1:45–2:20 p.m.          
Expert Focus Sessions

“Potential: From Gen Y to iGen — Communicating With the Next Generation”

As of last year, iGen, the generation succeeding Gen Y, entered the consumer marketplace as adults. How do brands market to a generation that has no use for traditional media? This workshop will deliver actionable ways to navigate this newly disrupted landscape.
 
Stefan I. Pollack, Fellow PRSA, president and chief financial officer, The Pollack PR Marketing Group
  

Register Online