Monday, May 5
Focus Session 1 - 1:45–2:20 p.m.
Expert Focus Sessions
As of last year, iGen, the generation succeeding Gen Y, entered the consumer marketplace as adults. How do brands market to a generation that has no use for traditional media? This workshop will deliver actionable ways to navigate this newly disrupted landscape.
Stefan I. Pollack, Fellow PRSA, president and chief financial officer, The Pollack PR Marketing Group