Monday, May 5
Focus session 2 - 2:20–2:55 p.m.          
Expert Focus Sessions

“People: How to Make Measurement Tangible and Manageable for Employees and Clients” 

Everyone talks about measurement — the need to do it, report it and get paid for it. But how do you make measurement a tangible reality for employees and clients? In this session, you’ll learn a seven-step approach to building measurement into your firm's culture, and effectively sell it to clients.
Kelly Womer, APR, ABC, vice president, partner, Linhart Public Relations

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