Tuesday, May 5 | 8:45–9:45 a.m. | General Session: Part I
“Acqui-Hiring: A Powerful Growth and Expansion Strategy”
It is no secret that growth is vital to the health of any organization. However, growing organically or primarily through strategic hiring often does not accomplish the growth objectives of independent PR firms. By the same token, many of these firms are overwhelmed by the idea of growing through acquisitions. The strategy of acqui-hiring blends the acquisition and hiring process into one. If structured properly, it will allow a PR firm to both grow its revenue and increase its talent pool in an expedited one-step process.
During this session, attendees will learn how to structure and implement an acqui-hire growth strategy, including identifying opportunities, properly structuring these transactions, and hearing firsthand from a PR professional what makes an acqui-hire successful.
Brad Schwartzberg, partner, Davis & Gilbert LLP