Tuesday, June 11
1:45–2:45 p.m.
General Session
We’ve all heard the stories. Now hear from the team that managed the communications effort. The LIVESTRONG Foundation’s Katherine McLane, Vice President of Communications & External Affairs, and Rae Bazzarre, Director, Communications & External Affairs, will share insights into how this organization with its iconic brand moves forward with its mission when its high-profile founder, Lance Armstrong, is no longer involved. Adam Winkler, KEYE TV’s sportscaster, will lead this informative and interactive session.
Katherine McLane is vice president, communications & external affairs, LIVESTRONG Foundation. Connect with Katherine on Twitter.
Rae Bazzarre is director, communications & external affairs, LIVESTRONG Foundation. Connect with Rae on Twitter.
Adam Winkler is sportscaster, KEYE TV. Connect with Adam on Twitter.