Tuesday, May 5 | 9:45–10:25 a.m. | General Session: Part II 

β€œThe Shotgun Wedding of PR and SEO: Can This Marriage Be Saved?” 

During this session, discover the trends driving SEO and PR together, as well as the historically divergent personalities and goals of SEO and PR professionals that threaten to make the combination a rocky one.

Scott L. Baradell, APR, president, Idea Grove

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