Tuesday, May 5 | 6–10 p.m. | Closing Keynote Reception and Dinner
“Experiential Isn't an Aspiration — It's a Reality”
Never before has the craft of experiential marketing been so central to the process of brand building. Understanding how, when and why to interact with consumers is the daily struggle of any given brand, and an experiential approach is arguably the most effective way to find an answer. Hear from Daniel Chu, experiential creative director of Deutsch LA, on how thinking about the big picture and then drilling down to solve client challenges through planning, design, and fabrication, is the ultimate key to success.
Daniel Chu, executive vice president, creative director, Deutsch LA