Tuesday, May 6
Closing Keynote Presentation at Hemingway House
Every one of the most successful brands in the world was once a poor and struggling startup. Why do the best continue to grow and prosper, while others stumble along, running but never winning the race? Steve McKee makes the case that the best brands gain a competitive edge by refusing to bow to conventional wisdom. Through a series of thought-provoking, often counterintuitive observations, McKee will share with us the hidden-in-plain-sight secrets of master brands, enabling counselors of all stripes to better evaluate, plan, implement and enhance our clients’ marketing and PR programs.
Transportation will leave the Marriott at 5:45 p.m.
Steve McKee is the president of McKee Wallwork & Company, an integrated marketing firm that specializes in revitalizing stalled, stuck and stale brands. A columnist for Businessweek.com since 2003, McKee is also the author of “When Growth Stalls: How It Happens, Why You're Stuck and What To Do About It,” an award-winning business book now published in four languages, and “Power Branding: Leveraging the Success of the World's Best Brands.”
A marketing strategist for nearly thirty years, McKee has held executive positions at notable agencies including NW Ayer, Della Femina and a division of McCann-Erickson Worldwide, and he recently co-founded a venture-funded technology startup in San Francisco. McKee Wallwork & Company made the Inc. 500 list of the fastest-growing private companies in America its first year of eligibility, has twice won the prestigious Effie Award for marketing effectiveness from the American Marketing Association, and was recognized by Advertising Age as one of ten top small agencies in the nation.
McKee has been published or quoted in The New York Times, USA Today, Advertising Age, Adweek, Investor's Business Daily and The Los Angeles Times, among others, and he has appeared on CNBC, ESPN2, CNNfn, Bloomberg, and network television affiliates across America.