Monday, May 5
Noon–1:30 p.m.
Keynote Luncheon

“Retention vs. Acquisition: Little Things Make a Big Difference”

Retention pays. According to Gartner, a five percent increase in retention can boost profits by 25–125 percent. This presentation will focus on the business case for retention- and referral-based marketing strategies. Find insights about client-centric marketing from the award-winning crowd-sourcing effort, the Purple Goldfish Project, as well as leading brands and agencies. Additionally, discover practical advice and tips for leveraging your brand’s signature approaches to demonstrate added value, while driving differentiation, increasing retention and generating word of mouth.
Stan Phelps is the founder of 9 INCH marketing, a North Carolina-based consultancy that works with senior leaders to win customers that are four times as valuable as ordinary customers. Phelps has 20 years of marketing leadership experience with brands such as adidas and PGA Exhibitions. He also spent seven years as chief solutions officer at the award-winning agency Synergy, creating programs for brands such as KFC, M&M’s, Pampers, Starbucks and Walmart. He has a certificate in Achieving Breakthrough Service from Harvard Business School and a JD/MBA from Villanova University.