Tuesday, May 6
Noon–1:30 p.m.     
Luncheon General Session

“You, Them, Us: Harnessing People Power by Dismantling the Digital Divide”

For decades, PR pros have been trying to answer the question: “How do you effectively bridge the space between your organization and its publics?” Today, the power to do that is literally a keystroke away, yet most of us still don't.
Shonali Burke will take you on a journey through space and time, sharing stories that will inspire counselors of all dispositions to harness the true promise of social media. After this presentation, you'll understand how to build and energize sustainable communities that will add a whole new dimension of effectiveness to your practice, reputation and bottom line.
Shonali Burke, ABC is the president and CEO of Shonali Burke Consulting, Inc. She is a social PR strategist who, among other career highlights, rebuilt the ASPCA’s communication function and instituted its award-winning measurement program. Recently named "one of 10 CEOs to follow on Twitter" by the Washington Business Journal, Burke has also been named to PRWeek’s inaugural “40 Under 40” list, and TopRank’s first list of “25 Women That Rock Social Media.” She is adjunct faculty at Johns Hopkins University, and founder of the popular #measurePR hashtag and Twitter chat.