Tuesday, May 5 | Noon–1:45 p.m. | Keynote Luncheon General Session 

“Alternative Revenue Models for the New PR Firm”

With the marginalization occurring around services that have historically been core to public relations, how can you move from supplicant to expert? Which newer revenue sources can replace your reliance on what unsophisticated clients will pay for?
David C. Baker, principal, ReCourses, Inc., is a four-time author, international speaker and advisor, providing business insight to expert marketing firms. After owning his own firm for six years, Baker has advised 800+ independent firms all over the world and more than 100,000 practitioners have been exposed to his guidance. His work has been featured in The Wall Street Journal, Fast Company, USA TODAY, Inc. and Forbes. He has been a featured TEDx speaker on multiple occasions. Baker works with principals, mainly, guiding them through positioning and lead generation, structuring roles, performance benchmarking, and succession planning. He has spoken at more than one dozen Counselors Academy and PRSA events, and is the author of a Counselors Academy monograph. He lives in Nashville, Tenn. and for fun he has taught motorcycle racing, flies airplanes and helicopters, and is an avid worldwide photographer (ReTake.com).

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