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Tuesday, June 11
12:15–1:30 p.m.
Lessons over Lunch

"How to Prepare (To Be) the PR Firm of the Future"

How will the PR firm of the future differ from the PR firm of today? Michael Lasky and CEOs Elise Mitchell and Ed Moed discuss predictions and strategies for other firms to be the model agency of the future.
 
David Anderson is president and CEO, Off Madison Ave 
 
Elise Mitchell, APR, Fellow PRSA is president and CEO at Mitchell Communications. Connect with Elise on Twitter.
 
Ed Moed is managing partner and co-founder at Peppercomm.
 
Moderator: Michael Lasky is partner at Davis & Gilbert LLP.Connect with Michael on Twitter.