Monday, May 4 | Noon–1:30 p.m.
Luncheon: Focused Roundtables
“Cracking the Code to Your Personal Brand Online”
Cyrus Mavalwala, ABC (IABC), founding partner, Advantis Communications Inc.
“How Science, Algorithms and Human Behavior Changes Make 2015 the Year of PR”
Serena Ehrlich, director, social and evolving media, Business Wire
“Discover the Leader in You! How to Lead, Motivate and Inspire Your Team”
Ken Jacobs, CPC, ACC, principal, Jacobs Communications Consulting
“Overcoming Over-Servicing: How to Reset Client and Team Expectations”
Kelly Womer, APR, ABC, Fellow PRSA, vice president and partner, Linhart Public Relations
“Starting Over: What Would You Do Differently? Ten Lessons From Your Peers”
George A. Rosenberg, APR, principal, The Rosenberg Group, Inc.
“Tales From the Rim of My Glass: My First Year in Business”
LaTricia H. Woods, owner, Mahogany Xan Communications, LLC
“Ten Tactics to Position Your Agency as a Thought Leader”
Julie Curtin, partner, Development Counsellors International Ltd.
“The Ten Commandments to Maximize PR Agency Profitability and Value Building”
Rick Gould, CPA, J.D., managing partner, Gould+Partners LLC
“How to Use a Network: Keeping Overhead Low and Results High”
John Deveney, ABC, APR, Fellow PRSA, IABC Fellow, president, Deveney Communication
Marisa Vallbona, APR, Fellow PRSA, president, CIM Incorporated
“Why I’m Not Afraid to Go Head to Head With a CMO to Justify Agency Value”
Aly Saxe, chief visionary, Iris PR Software