Sunday, June 9 |
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| 1–4 p.m. | Pre-Conference Seminar* | ||
| "Creative Braise: Photo Skills for PR Pros" | |||
| *This is an optional $100 ticketed event | |||
| 5–6 p.m. | Counselors 101: New Attendee Meet and Greet | ||
| 6:15–7:45 p.m. | Opening Reception and Dinner Four Seasons Hotel, Austin | ||
| 7:45–10:45 p.m. | Opening Night Event | ||
| "Rock the Agency World" | |||
| Alan Schaefer, founder, Banding People Together | |||
Monday, June 10 | |||
8:30–9:30 a.m. | Breakfast/Networking | ||
| 9:30–10:45 a.m. | Opening Keynote | ||
| "Telling the SXSW Interactive Story" | |||
| Hugh Forrest, director, South by Southwest Interactive (SXSWi) | |||
| 11 a.m.–12:15 p.m. | Breakout Sessions: Set I | ||
| "Activating Agency Ideas in Mobile for Expanded Profit" | |||
| Urvi Bhandari, director, industry solutions practice, AT&T Mobile Marketing Solutions | |||
| "Anatomy of a Crisis and the Impact of Social Media: Lessons From Aurora" | |||
| Tracy Weise, president, Weise Communications | |||
| "Building the Best Place to Work/Rethinking Performance Reviews to Help Your Business and People Grow" | |||
| Starr Baker, APR, CEO, Ink Public Relations | |||
| Kelly Womer, APR, ABC, vice president, Linhart Public Relations | |||
| 12:15–1:45 p.m. | Lunch and 52N's: Five Minutes to Inspire | ||
| 2–3:15 p.m. | Breakout Sessions: Set II | ||
| "Beyond Content is King: Monetizing Digital Content and Social Connectivity" | |||
| Bryan Scanlon, president, Schwartz MSL | |||
| "The Play's the Thing: Acting-Based Techniques for PR Pros" | |||
| Kris Schindler, APR | |||
| "Managing a PR Agency as a Business" | |||
| Darryl Salerno, president, Second Quadrant Solutions, Inc. | |||
| 3:30–4:45 p.m. | General Session | ||
| "Travelocity's Roaming Gnome is All Roses" | |||
| Bradley E. Wilson, chief marketing officer, Travelocity, North America | |||
| 5–6 p.m. | WEIRD Panel | ||
| "The Smart, The Dumb (or Dumb Luck) and The Colossal: Agency Decisions That Fired Up or Backfired — LIVE and UNCENSORED" | |||
| Scott W. Allison, CEO, Allison+Partners | |||
| Dana Hughens, CEO, Clairemont Communications | |||
| Steve Cody, managing partner and co-founder, Peppercomm | |||
| Mike Neumeier, APR, principal, Arketi Group | |||
| Chuck Norman, APR, owner and principal, S&A Cherokee | |||
| Moderator: Matthew Schwartz, group editor, PR News | |||
| 6:45–10 p.m. | Dine-Around Evening in Austin* | ||
| *Food and beverage costs are the responsibility of the attendee | |||
Tuesday, June 11 | |||
| 8:30–9:30 a.m. | Networking Breakfast | ||
| 9:30–10:45 a.m. | Breakout Sessions: Set III | ||
| "Transforming Your Agency: How Change Inspires Creativity" | |||
| Indra Gardiner, founder/chief influence officer, i.d.e.a. | |||
| "Separating the Clout From the Klout: Who Has Real Influence?" | |||
| Chuck Tanowitz, principal, Fresh Ground, Inc. | |||
| "The Path to Profitability/Growing Your Agency Organically: Tips, Tools and Tactics" | |||
| Ken Jacobs, principal, Jacobs Communications Consulting | |||
| George Rosenberg, principal, The Rosenberg Group, Inc. | |||
| 11 a.m.–12:15 p.m. | Breakout Sessions: Set IV | ||
| "Stop Selling, Start Attracting: Get Clients You Want via Attraction Marketing" | |||
| Eric Morgenstern, president and CEO, Morningstar Communications | |||
| "Inside-Out Agency Marketing: Driving Your Business Through Content" | |||
| Daniel Lemin, consultant, Social Studio | |||
| "The Ferrari Factor: Breakthrough Success, Predictable Failure, Unrewarding Mediocrity" | |||
| Rick Gould, CPA, J.D., managing partner, StevensGouldPincus | |||
| 12:15–1:30 p.m. | Lessons Over Lunch | ||
| "How to Prepare to Be the PR Firm of the Future" | |||
| David Anderson, president and CEO, Off Madison Ave | |||
| Elise Mitchell, APR, Fellow PRSA, president and CEO, Mitchell Communications | |||
| Ed Moed, managing partner and co-founder, Peppercomm | |||
| Moderator: Michael Lasky, partner, Davis & Gilbert LLP | |||
| 1:45–2:45 p.m. | General Session | ||
| "The LIVESTRONG Foundation Lives On" | |||
| Katherine McLane, vice president, communications & external affairs, LIVESTRONG Foundation | |||
| Rae Bazzarre, director, communications & external affairs, LIVESTRONG Foundation | |||
| Adam Winkler, sportscaster, KEYE TV | |||
| 3–4:15 p.m. | Closing Keynote | ||
| "Building a Social Business: New Opportunities and Challenges for Communications Teams" | |||
| Richard Binhammer, strategic corporate communications, social media and corporate reputation manager | |||
| 4:15–4:45 p.m. | Recap and Looking Ahead to 2014 | ||
| 6:30–10 p.m. | Out in Austin | ||
Programming may be subject to change.