In today’s economy, you are expected to justify every company dime you spend, as well as any time you take away from the office. To help you make your case to management for attending The PRSA 2012 Digital Impact Conference, follow the step-by-step instructions below.
Each of the more than 20 public relations and social media conference workshops provides you with innovative communications strategies, the latest digital tools, effective measurement techniques and expert insight into the hottest digital communications issues in the public relations profession. Review the conference program and identify which sessions you feel would most benefit you, your team and your organization’s bottom line.
Evaluate the list of Co-Presenters/Sponsors. Consider the business opportunities that could come from establishing connections with the industry’s brightest professionals and PRSA supplier partners at a public relations conference, as well as the positive impact these relationships may have on your organization’s bottom line.
Share with your manager these money-saving opportunities:
Complete a letter of request and review the cost/benefit worksheet — which you can use as a guide to create your own cost/benefit analysis — and submit the information to your management. These documents will help you demonstrate the value of attending the conference.