Another Social Network?

How to Avoid Social Media Fatigue

From Plurk to Plaxo, from Unthink to WAYN, each time a new social network emerges, consumers get more exhausted and visit social sites less often. In this session, you’ll learn how to combat social media fatigue and even turn it to your competitive advantage.

• Uncover the reality of fatigue: stereotypes vs. truth.
• Identify the sectors where social media fatigue is on the rise — and learn how to avoid contributing to fatigue yourself.
• Gain best practices for fighting social media fatigue.

More Social Media Training from PRSA

Evan Kraus is executive vice president and director of APCO Online^®, APCO Worldwide, a group that helps clients use online channels to shape their reputations and influence issues