Content Marketing & Public Relations

Optimize & Persuade Your Audience To Act

Public relations and marketing are converging, and consumers and journalists are using new ways to discover, consume and act on content. In this session, you'll learn how to use content marketing best practices to design information that inspires audiences to share, buy and recommend your brand.

• Learn to develop target audience personas
• Find out how to research social topics and search keywords
• Discover ways to leverage social networks like Google+, Twitter and Facebook to foster relationships and promote content

More Social Media Training from PRSA

Lee Odden is CEO of TopRank Online Marketing, a digital marketing agency specializing in helping companies attract, engage and inspire customers and their social communities. He is author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, published by Wiley.