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Embrace Data-Driven Communications

What Are Your Customers Trying to Tell You?

Products that talk back, geo-tagged Twitter posts and tools for mining customer conversation records can give you data you can use to become more responsive to the needs of your communities. Find out how to use these insights to produce content your site visitors need, and prioritize key messages — even create heatmaps of trouble spots — to prevent crises before they start.

  • Translate website usage data into actionable feedback for your communication programs.
  • Use location-based data to prioritize geo-targeted outreach programs and optimize the timing of your social messages.
  • Mine internal troves of unstructured text to figure out what your customers and constituents are trying to tell you.

More Social Media Training from PRSA

JayKrall

Jay Krall is manager of Internet media research at Cision. There, he’s helped develop a new Internet media research team and been instrumental in the company’s social media efforts.

  

  

HeidiSullivan

Heidi Sullivan is vice president of Global Media Research at Cision where she oversees all research of print, Internet and broadcast media.