From Community to Kinship

How to Leverage Digital Media Like Microsoft

What comes after community? Learn how to get to kinship using digital media with this case study from one of the world’s largest technology brands, Microsoft.

• Learn a framework for engaging your communities where they are and via media they prefer.
• Discover how to make a “big brand” real and human in digital media.
• Find out how to proactively contribute value to the community to move the relationship toward kinship.

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Katrina Klier is senior director of worldwide digital marketing at Microsoft. Her team works with 180,000 companies in 200 countries to drive awareness, generate demand and increase sales with Microsoft’s partners.